Does this SERP contain 10 simple blue links or does it display something more attractive and compelling to the user? For a branded search, there are a lot of areas to exploit on the SERP … but how?
Here are the 10 most realistic enriched elements to aim for:
- Rich Sitelinks
- Google My Business
- Rating stars
- Images
- Videos
- Twitter Box
- Search Box
- Knowledge Panel
- Wikipedia
- In the spotlight
Remember that in this article, I’m only talking about search results associated with a brand name. I’ll also give you an idea of how long it might take: Fast means a few weeks; Medium means a few months; and Slow means a year or more.
Rich Sitelinks
Fast
Without Rich Sitelinks, you look a bit like an amateur
If they’re not on your brand SERP, you’ll look amateurish. If they’re not, your brand will look serious. Getting this element is the bare minimum (and the first thing you should do). Currently, there are no rules or tactics that will allow you to get rich sitelinks. Google doesn’t tell you how to create rich sitelinks or directly control how they’re displayed. But they usually appear when your site is well organized so that Google can find something relevant to show.
External links to your site’s internal pages will be useful to your customers and prospects. So have a specific landing page for each language, and easily identifiable pages for pricing, registration, about us, jobs, contact us, press, and other brand-critical pages. Here are some tips to get started.
Google My Business
Fast
Place of perdition on Google My Business
This option is an easy element to control whatsapp data and optimize. Claim your business, update information, especially opening hours, photos, phone, description, service areas, category, website, and add clear answers to common questions customers ask.
Here’s a helpful article by Eric Shanfelt on the subject. Finally, make sure to update your photos regularly (say once a week), and get positive reviews from satisfied customers; this will ensure you always look your best.
Rating stars
Medium
Nothing to do with Michelin stars, despite appearances
Having a star rating on your brand SERP requires that you have enough (hopefully positive) reviews on a platform that ranks well on Google. Use SEMrush (or another tool of your choice) to check which ones have the most organic presence in your country and market: find out which review platforms are the leaders in your country, but also which ones are working well for your competitors. Pick one or two (any more and you risk losing efficiency) and encourage your customers to leave reviews on these platforms.
Over time, and with volume, your brand page on these platforms will rise. It can even push down other platforms with poorer reviews. It’s make professional internet calls with brevo phone important to remember that unhappy customers almost always leave a negative review, while happy customers rarely do. Encourage your happy customers and you’ll redress the balance. It takes time, but it’s easy, and if you provide a good product or service, it always pays off in the end.
Videos
Medium (if you post regularly and get high engagement)
Lego, king of YouTube
Google usually shows videos from YouTube taiwan lead and Facebook. In my experience, YouTube dominates by a wide margin. Oddly enough, this is not so much because it is a Google platform (although that must play a role), but rather because YouTube has good SEO.