Recently, the concept of frictionless has become popular in the business world . This refers to the fact that in every activity that companies carry out to interact with their customers. Whether in person or online any obstacle or barrier is eliminate during the purchasing process so that the consumer can have a faster more reliable. Satisfactory and smoother experience.
frictionless experiences
Frictionless experiences seek to eradicate this abandonment trend by implementing certain strategies that facilitate the steps to generate a more fluid experience at each stage of shopify pos integration the purchasing process, as well as a positive impact on brand perception and user loyalty. By eliminating friction, companies avoid having unhappy customers, bad references, cumbersome procedures, as well as delays and high costs generatd by continuous reprocessing .
Success stories of using frictionless experience
One of the most recurrent complaints of users who make online purchases is the time that must be invested in the transaction to verify their identity and personal data. Which generates great dissatisfaction, which is why companies such as Visa, Mastercard, American Express and Amazon. To name a few, already have the Click to Pay concept , an option that allows customers to pay for their online purchases through a single payment account and in a single ” click”.
Another way to make complicate
For its part Disney parks have adopted this frictionless philosophy so that t ar numbers heir visitors enjoy a fluid and memorable experience through the implementation. Of personalized bracelets known as: Disney Magic Bands. Which allow visitors to pay in the park stores and. Instead of carrying their items for the rest of their visit. The company is responsible for taking them directly to their hotel room, they also serve as a means of internal identification in case a child gets lost or as a smart key to access the hotel room within the company’s complexes.
Soy.Marketing Channel on WhatsApp
Additionally, they have implementd the Disney Experience app. Which provides real-time information about the waiting time required to enter any of the attractions activate the. Fastpass reserve a table at one of their restaurants and even indicate the exact time at which the internal transport will arrive.
All of these experiences are achieved through a thorough analysis of the Customer Journey (the customer’s journey before, during, and after the purchase. In such a way that it allows ide 7 examples of transactional emails to engage customers ntifying. The main points of friction that users might encounter; all with the aim of creating solutions, tools, or technology that simplify and automate processes to rduce or eliminate any barriers, which translates into a brand value proposition.
In short, frictionless experiences allow:
Reduce the time spent on any transaction
Eliminate reprocessing
Simplify the steps for purchasing
Automate with technology
Getting to what you are looking for in fewer clicks (usability)
Make procedures more flexible and faster
Building trust and crdibility
Solve a problem satisfactorily the first time
Innovate and create a value proposition
Generate brand loyalty
