Valentine’s Day – noisy and bright – has already become a favorite of many. But when preparing a campaign for February 14, it is important to understand that not all subscribers will happily accept letters with cupids and congratulations.
In this article, we have prepared tips on how to create a useful and beautiful Valentine’s Day newsletter and evoke love, not outrage, from your customers.
Tips for an effective email campaign for February 14
Holiday mailings have two main goals: to stimulate sales growth and increase audience loyalty . How can this be achieved?
Segment your audience
The most obvious and simple option is to segment subscribers by gender and prepare “male” and “female” mailings for Valentine’s Day. And if you sell universal products, come up with conditional sets for men and women.
More advanced segmentation will be based on purc shopify landing page design hase history and activity on the site: which sections the user visited, which buttons he pressed.
If there is no data for segmentation, you can send one letter to everyone, but give different offers inside. For example, “gifts for him”, “for her”, “neutral”, “for yourself”.
Valentine’s Day Newsletter Ideas
The shoe store offers products in the categories “for him”, “for her” and “for children”
Another option is to come up with celebration scenarios that are easy to implement using your products. Below is a successful example of implementation.
Valentine’s Day Newsletter
Valentine’s Day Newsletter
And don’t forget to personalize your newsletter if you have subscribers’ names, like this Ukrainian clothing brand did:
example of personalization in email newsletters
The company addresses the subscriber by name.
Come up with a topic that will grab the reader’s attention
Now it’s time to come up with a subject line that will make your letter stand out in the inbox. Otherwise, all your efforts will be in vain.
To create striking themes, the following techniques are used :
allusion – a hint at well-known phrases and facts;
numbers – 5 gifts for a girl on February 14;
urgency – “Valentine’s Day is in 3 days!”;
intrigue – “We know the secret of seduction!”
These and other options are described in more de ar numbers tail in the article “How to stand out in the inbox. The most effective techniques in the subject line” .
For example, we have collected 20 brand headlines for Valentine’s Day:
This is love! Every 4th product as a gift ( Kerastase )
This is love! Up to -21% on dresses and blouses, bags and shoes! ( Quelle )
Tell him about your desires ( Lancôme )
What is Saint Valentine hiding? ( Puzzle English )
We know the secret of seduction! ( Agent Provocateur )
? TOP-10 gifts for him! Choose gifts for Valentine’s Day! ( Epicenter )
Book Lovers Day: Interesting Editions for Book Lovers ( Yakaboo )
**For those in love with LOW PRICES!** Special offer inside >> ( Quelle )
Romantic Guide for February 14th! ( One Two Trip )
It’s not too late to choose a wonderful gift for Valentine’s Day! ( LUISAVIAROMA )
Valentine’s Day in Ferrari Scarlet? ( Ferrari )
Express your feelings with the NEW Vertu Signature Touch Clous de Paris ( Vertu )
Here are our Valentine’s Day gift ideas. Fall in love! ( TOMMY HILFIGER )
The Secret to a Stunning Valentine’s Day Look ( ZEGNA )
Giving a Valentine with a surprise?! ( Clinique )
Love Arithmetic! Last day of the promotion! ( M A C )
To give or to receive? ( Philips )
Get a little gift on Valentine’s Day! ( myMeest )
Gift certificate for a photography course – please your loved one ( Kiev School of Photography )
0 UAH — delivery from online stor gobierno de australia occidental es for Valentine’s Day! ( Meest )
Try adding themed emojis to your subject line — hearts, flowers, champagne. Emojis attract attention, save characters in your subject line, and help express emotions.
