52 Inbound Marketing Statistics Every Professional Should Know

What do you need to know about Inbound Marketing? Discover here 52 important statistics about Inbound Marketing that we have compiled for you!

Juliana Ribas

Dec 9, 21 | 6 min read
inbound marketing statistics
Reading time: 5 minutes
You’ve probably heard about Inbound Marketing a thousand times. With that in mind, we’ve prepared this post with a list of 52 incredible statistics that will serve as arguments to prove the effectiveness of this concept.

What if your boss doesn’t believe in this strategy? Use this data to persuade him to invest in Inbound Marketing .
Do you need structured information on the topic to make decisions? With this statistical data you can structure your marketing and make the best adjustments.
Are you going to give a talk on this topic? Here we also have some very interesting information, compiled from all over the web, for your presentation.

This is a quick and objective read. Don’t waste

time and check out the numbers that prove all the benefits that companies get from investing in Inbound Marketing.

So, let’s get to the data!

60 % of consumers have a more positive view of a brand after consuming its content. (iMedia Connection)
70 % of companies already use Content Marketing . (Content Trends | Rock Content)
75% of companies that implement Inbound Marketing believe their strategies are effective. (HubSpot)
The adoption of Content Marketing generates, on average, 4 times more visits and 5 times more leads for companies. (Content Trends | Rock Content)
61% of marketers say improving SEO and increasing organic presence is a priority for their inbound strategy. (HubSpot)
75% of mid-sized businesses adopt swaziland email list 150000 contact leads Content Marketing. (Content Trends | Rock Content)

79% of marketing/advertising agencies embrace

Content Marketing. (Content Trends | Rock Content)
81.3% of Educational Institutions invest in Digital Marketing. (EDUTrends | Rock Content)
59% of marketers say inbound leads produce more qualified leads for their sales team. (HubSpot)
73% of technology and SaaS companies use Content Marketing. In 2015, this adoption was 70%. (Martech | Rock Content)
For technology companies, adopting Content Marketing generates 13 times more visits and 5 times more leads. (Martech | Rock Content)
The cost per lead for technology companies is 3 times lower when the prospecting model adopted is Inbound. (Martech | Rock Content)
68% of agencies that adopt Digital Marketing on their own use content marketing. (Digital Agency Overview | Rock Content)
Marketing analytics tools are adopted by 68.2% of educational institutions . (TechTrends | Rock Content)
Among companies that adopt Content Marketing, 53.3% believe they are at a basic level of development . (Content Trends | Rock Content)
The average cost per lead drops by 80% after 5 months of a consistent inbound marketing strategy. (Eloqua)
Agencies that have a good understanding of Inbound Marketing tend to have a better ROI. (Digital Agency Overview | Rock Content)

Companies that publish 13 or more pieces of content per month generate twice as many visitors to their site. (Content Trends | Rock Content)
52.2% of companies do not document their Content Marketing strategy. (Content Trends | Rock Content)
16.8% of companies that adopt Content Marketing don’t even have a strategy. (Content Trends | Rock Content)

Organizations that combine internal and external content

production are considered 12% more successful. (Content Trends | Rock Content)
Organizations that spend more than 25% of their budget on content are considered 30% more successful. (Content Trends | Rock Content)
75% of B2B, B2C, and nonprofit 9 inbound marketing books you can’t miss! companies worldwide adopt Inbound Marketing as a marketing approach. Only 25% adopt Outbound Marketing. (State of Inbound | HubSpot)
Companies that adopt an Inbound Marketing strategy tend to have a higher ROI than those that adopt Outbound Marketing. (State of Inbound | HubSpot)
Content Marketing generates 3 times more leads than Outbound Marketing and costs 62% less. (Demand Metric)
57% of companies surveyed publish cmo email list more than 5 pieces of content per month. (Content Trends | Rock Content)
61% of companies use a blog to distribute content .