There are many universities or campuses spread throughout Indonesia. Therefore, an effective campus marketing strategy needs to be carried out to support the institution’s performance online.
In 2022, there were 3,107 campuses, 2,982 of which were Private Higher Education Institutions (PTS).
This number is equivalent to 95.97% of the total number of higher education institutions in Indonesia in 2022.
The large number of campuses in Indonesia is proof that the need for higher education is increasingly in demand by the public.
This makes competition in the educational institution sector even fiercer and makes many prospective students confused and have difficulty making choices.
To answer their questions, online searches7 Organic Campus Marketing Strategies with SEO
Often the solution chosen by prospective students who are interested in study programs, tuition fees, accreditation or the reputation of a particular campus.
With this in mind, campus marketing strategies to optimize online searches are becoming increasingly necessary to outperform the competition.
In this article, we will discuss how important online campus promotion is, its goals, and its implementation through SEO strategies .
Strategy in the Digital Era
digital campus marketing strategy
Figure 1: Illustration of campus marketing for potential audiences interested in continuing their studies to a higher level.
Campuses or colleges are places of higher learning that are targeted by many potential students.
Di Indonesia, jenjang pendidikan di perguruan tinggi dibagi menjadi lima yaitu D3, D4, S1, S2, dan S3. Masing-masing memiliki kriteria unik tersendiri bagi peminatnya.
Although different, each level has one main attraction, namely providing greater opportunities for finding work in the future.
Those interested in studying on campus now have many choices. Here is the distribution of universities in Indonesia in 2022:This number is a combination of State Universities (PTN) and Private Universities (PTS).
The many choices open up great opportunities7 Organic Campus Marketing Strategies with SEO
However, not all universities achieve optimal student admission results every year.
In fact, with more choices, the competition in the market is getting fiercer. Therefore, it is important to implement the right campus marketing strategy in this digital era.
Nowadays, online presence is a crucial factor that determines the brand value of institutions in various sectors.
This is not limited to business alone. The education sector can also benefit from the increasing online habits of Indonesians every year.
As an illustration, internet users in Indonesia in 2023 will reach 212.9 million. That means 77% of the current Indonesian population.
The data shows that most Indonesian people are familiar with using the internet to search for information online.
Therefore, it is very important for universities to have a credible online presence in order to win market competition by increasing brand awareness .
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The Purpose of Digital Campus Promotion
The implementation of digital campus marketing strategies cannot be separated from the graph of active internet users which continues to increase.
Prospective students who are interested in continuing their studies at a particular campus or study program will search on search engines such as Google.
Here, you can see whether a college’s website will appear on the first page of search results or not.
The right campus marketing strategy will ensure that the website appears on the top search pages.
This aims to increase the opportunities for awareness and recognition from prospective students.
To attract the best students to study at your campus, you need a campus marketing strategy that truly demonstrates the quality of the institution organically.
In other words, a quality college website will be recognized by the target audience automatically and gain a positive reputation.
SEO can be the right campus marketing after accumulating data on each competing ad strategy to convince potential students of the existence of your college.
This is done by creating a website that is operational
Some campus marketing strategies with SEO can be summarized in the following points:
1. Conduct Competitor Analysis
The intense competition with other educational institutions requires you to keep an eye on their performance in the search results pages ( SERPs ).
From this analysis, see how well competitors perform compared to your college.
The results of this analysis will later give you an overview to determine the Key Performance Indicator (KPI) to plan a campus marketing strategy with SEO.
Here, you can find keywords that suit your promotional needs to increase organic traffic that can push your campus website ranking to the top search results.
2. Start Keyword Research
To conduct effective keyword research in canada email lead implementing campus marketing strategies, you can follow these steps:
Define goals and target audience
Define marketing goals for a specific period. Do you want to increase the number of new applicants, promote a particular study program, or raise awareness of campus facilities?
Determine seed keywords : Create a list of general keywords related to campus marketing. Use keywords that are the focus of a topic. That way, you will be able to find other specific keywords to strengthen your content strategy .
Using keyword research tools : There are many keyword research tools that can be used such as Google Keyword Planner, SEMrush, Ubersuggest, or Sequence to get relevant keywords and see search volume and keyword difficulty .
3. Reach Potential Audiences
In this stage of planning your campus marketing strategy, you can look for potential audiences you want to reach.
Categorize these audiences into prospective college students, parents, or high school students. Conduct comprehensive research to find out their preferences and needs.
Use keywords that are relevant to your target audience in marketing content, online advertising, and social media .
Also consider using location or demographic
based marketing strategies with local SEO to expand your reach.Perform SEO optimization on your campus website by using relevant keywords .
Create a content strategy that integrates keywords in the title, description, and page content.
Additionally, make sure to optimize meta tags , URL structure , and internal linking to increase the visibility and ranking of your campus website pages in SERP.
5. Create Quality Content
The quality of a website is determined by how relevant, informative and interesting its content is to your target audience.
For this reason, create a blog, article, or guide that discusses campus -related topics, study programs, student activities, achievements, research publications, registration tips, or campus experience.
Make sure to use relevant keywords in your content to optimally increase online visibility.
As a note, consider visual content formats such as videos, infographics, or images that can provide added value and attract the audience’s attention.
Prepare a Mobile-Friendly Website
Make sure to create a campus website that is responsive and optimized for mobile devices .
This is because many prospective students use mobile devices to search for information about campus, including study programs and the registration process.
Therefore, make sure your website is easy to navigate, has fast loading times , and displays responsively across devices.
7. Optimize Featured Snippets
Featured snippets are summary blocks that appear above organic search results on SERPs.
To get it, make sure your content can answer questions frequently asked by your target audience.
If you succeed in getting this feature, your website page will also get better visibility with increased campus website authority on search results pages.
To facilitate online campus promotion activities with
cmlabs provides comprehensive website optimization services with strategies developed by SEO specialists .
This website optimization will be assisted by a team of writers and developers to support optimization in terms of content writing and technical aspects in a measurable manner.
That way, your campus website can achieve optimal online visibility without having to use paid advertising.