The Top 7 Digital Marketing Questions Everyone Has (And Their Answers)

Digital Marketing questions do exist and it is totally understandable that this happens because it is a crucial and widely used concept today. Therefore, it is necessary to demystify the term and show exactly how it works and what benefits it generates.

Ivan de Souza

Dec 2, 21 | 8 min read
marketing questions
Reading time: 6 minutes
What is Digital Marketing ? This is a buzzword that describes something people are looking for to succeed on the Internet. Many know what we are talking about, others have only heard about it.

It is therefore normal that there are many

questions about Digital Marketing and how this concept is actually applied. Much of the confusion arises from the professionals themselves, who do not develop the idea very well.

Furthermore, there are people from micronesia email list 150000 contact leads other areas who use the expression as a synonym for making money quickly, with little effort, which is a distortion. Fortunately, it is possible to find content like this, which seeks to deepen and clarify the subject.

And in this one we will talk about the main questions about Digital Marketing and the ideal answers to these questions. Clearing all your doubts and answering:

1. What is Digital Marketing?
2. What is the target audience and buyer persona?
3. What is a keyword?
4. How do I know what to write about?
5. What is the importance of social networks for companies?
6. Which social networks should my company be on?
7. Does Digital Marketing bring quick results?
Let’s get started!

1. What is Digital Marketing?
It is a set of strategies and tactics that coordinate the communication efforts of companies in the online world . These actions aim to generate a connection with customers, attract them and persuade them, according to their preferences.

It therefore includes tasks and processes in virtual channels, management possibilities and monitoring of results.

One of the great advantages of Digital Marketing is the possibility of measuring results with a wide variety of details and data generated by the systems used.

With it, you can analyze customer reactions, responses, behavior, and the complete profile of your audience. This becomes fuel for new campaigns and ideas.

In short: it’s marketing done through digital channels, including blogs , emails , social networks , messaging software and other platforms.

It is also a set of personalized, segmented and precise strategies that allow you to speak directly with people, based on greater knowledge about each of them.

2. What is the target audience and buyer persona?

In traditional marketing, the term target audience is omnipresent. It consists of a group that is intended to be reached with communication actions, such as campaigns. It is defined as a range of characteristics, for example: a group of men, aged 20 to 25 .

In targeting, a certain level of precision is guaranteed, but not too advanced. The company still maintains a degree of uncertainty.

A buyer persona , on the other hand, is an ideal character. A specific profile of a person, with ambitions, dreams, fears, pains and needs. It is the personification of an ideal client who would buy from your company .

With this profile, the company is able to design better communication strategies, with greater capacity for personalization and segmentation. In other words, it is possible to speak directly with each person, as in a direct dialogue.

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In digital marketing, both can be useful. For some campaigns, you may need a more general definition of target audience, such as in online advertising campaigns on social media. For a blog or email, a buyer persona is usually used.

3. What is a keyword?
Without a doubt, one of the most relevant questions in Digital Marketing. The keyword is a main term that defines the purpose and topic of a content available on the web. It is also a definition of the terms that people search for in search engines.

Keyword is essential for search engines

such as Google , to classify and understand a text. These tools use keyword analysis to show the best results to satisfy people’s searches.

That is, it represents the part of the chatbots are not an option for stressed customers; most prefer hybrid care: automated and human text that the algorithms will understand to position the content in the results pages ( SERPs ). Therefore, it is essential that the keyword is managed intelligently, from the beginning of the production of content.

In Digital Marketing, content creation cg leads processes are keyword-oriented, as they define what customers want to know and what they are looking for.