Google doesn’t understand languages, it understands people: 4 lessons in digital internationalization from an SEO perspective

Valentina Giraldo

Nov 25, 21 | 15 min read
google understands people
Reading time: 11 minutes
Going global is such a big task that we constantly associate it with companies with big financial muscles and lots of processes in between.

And despite their complexity, there are still companies that insist on being global or that are even born that way.

Likewise, there are thousands of materials out there to learn about the internationalization and globalization of companies, but most of them address issues of export, import and other costly strategies that do not always fit the reality of business, especially digital ones.

Is this your case? Because it was mine.

Fortunately, in recent decades, the Internet has turned academia on its head and has led professionals in the field to reinvent internationalization techniques.

It is true that since its origin, the Internet has been understood as a naturally global medium, thanks to its ability to remove geographical barriers, redefine trade rules, streamline intercultural knowledge processes, among others.

These characteristics have allowed list of palau consumer email internationalization to be cheaper and with less investment risk, compared to other traditional models.

Although it is clear that not everything that glitters is gold. And the facilities that the Internet offers us in global markets cannot bias us or make us underestimate the new complexities that are added to strategies, which are more related to human interactions.

Today, being digitally global is no longer a differentiator, but a necessity for today’s markets in order to stand out and be successful. Since the 2000s, companies such as Google have emerged that have had a very clear international idea.

 

Lesson 1: Generate valuable content according to market needs

Rock Content is an American Digital Marketing company founded in 2013, which has since implemented internationalization strategies. Its first international action was to import the term: Content Marketing to Brazil ; the country where it began its greatest efforts.

Although the term had already been dharmesh shah: discover the story of the co-founder of hubSpot and inbound marketing legend implemented in the United States many years before, it was we, as a company, who began to popularize the term not only in Brazil, but also in the rest of Latin America.

We set out to educate the market more directly and in their language on topics such as SEO, Content Marketing and Content Experiences.

There is a golden rule in Marketing and we knew how to take advantage of it: To be successful in a market, it will always be necessary:

know the audience well,
understand their problems and desires regarding an issue,
to be able to offer you valuable and appropriate content.
As a result, companies gain strength, relevance and authority , whether in the local or international market.

This is how we have completed 8 years of feeding the Brazilian market with our imported Digital Marketing techniques. Not to mention that today cg leads we have a large group of SEO experts for both content and the technological improvements required for our digital channels.