Digital Marketing Trends in 2022: What is Really Worth Betting On!

Digital Marketing trends for 2022 are geared towards a future of good opportunities. Considering new technologies, changes in the advertising market, social and environmental problems (that we have not yet solved) and even a new universe to explore — the metaverse. Read until the end and find out what the Digital Marketing trends will be in 2022!

Camila Casarotto

Nov 24, 21 | 16 min read
digital marketing trends
Reading time: 13 minutes
There is still time to plan for your next year. Anyone who works with Digital Marketing recognizes how important it is to analyze what has happened in recent times and understand what is to come. So, let’s now analyze the main Digital Marketing trends for 2022 .

2022 is the year of the World Cup in Qatar and many

political events around the world, which promise to move social media like never before. It is the year in which we hope to overcome the coronavirus pandemic, although the scenario remains unpredictable.

It is also a year that has us waiting to see what data technologies, Artificial Intelligence and the Metaverse will bring us.

The year should bring many changes , and we will follow them from here. But let’s start analyzing the main trends now, so that we know how to better prepare for them.

In this post we will tell you all about:

1. Hybrid experiences
2. Adapting to the cookieless era
3. Data-driven content
4. Cost-benefit of Content Marketing and SEO
5. Changes in streaming
6. Evolution of social commerce
7. New types of influencers
8. Diversity and inclusion in marketing
9. The urgency of environmental responsibility
10. Exploration of the metaverse
Keep reading!

1. Hybrid experiences
2020 was a year of pandemic and list of st. pierre and miquelon consumer email social distancing. 2021 scared us with spikes in cases and deaths, but vaccination brought relief and hope. And what will 2022 be like?

The scenario remains unstable. Even scientists cannot predict what the coming months will look like. But we have already experienced a cooling of the pandemic, which allows us to live a life closer to the one we had before March 2020.

In this resumption, hybrid experiences, which mix in-person and remote activities , will help people face reality.

According to a Deloitte survey , 75% of executives worldwide intend to invest more in hybrid experiences in the coming years , motivated by the possibilities of personalization, innovation, customer connection and inclusion.

All of this, however, requires investments in infrastructure that remain a challenge, especially for small businesses.

digital marketing trends
It is very likely that many of these experiences will continue even after the pandemic is over . After all, the coronavirus has driven new habits in society, which have already become part of everyday life, and accelerated the digital transformation of companies, which was only a matter of time.

The hybrid work model has already been adopted

in organisations. In fact, in a survey conducted by HSBC, called ” The Future of Work “, 67% of leaders from more than 2,100 companies consider how to manage a blog: why keeping It organized is important in content marketing  that remote/hybrid work will be a key element in their evolution.

way, they can include participants from other cities or those who are not yet comfortable attending in-person events .

Among hybrid experiences, it is also possible to think of omnichannel operations . The possibility, for example, of buying a product on e-commerce and picking it up in the physical store in less than an hour is already a reality. And this type of experience cg leads must be improved in 2022 to better serve the digital and post-pandemic consumer.