Marketing decision making: review what every company has to consider in this process

Marketing decision-making must be structured into processes to be efficient. Ultimately, choices in this area are crucial to the performance and image of the brand in the market. Below, we will show you how to improve your marketing decisions.

Vitor Pecanha

Nov 22, 21 | 11 min read
Discover the roadmap to improve strategic marketing decision making
Reading time: 9 minutes
Making decisions has always been a challenge for managers because they can define the future of the company. In the marketing area , a decision can be decisive for the success of a launch, the acceptance of a campaign or the perception of customers about the brand.

It is therefore essential that decision-making be a structured process, based on reliable data and information, which allows for more precise and less risky choices.

Once in today’s competitive market, taking the wrong path can be very serious.

And this is exactly what we will discuss in this article

You will understand how the decision-making process works and what are the main elements for making good choices in marketing. Take a look:Decision making is a process of choosing between possibilities that affect the future of the organization , the business itself and its employees.

Decisions can be daily or punctual, taken lesotho email list 150000 contact leads at different management levels, but they always have some impact. While managers tend to focus on more strategic and long-term decisions for the company or the marketing area, employees make more daily and operational choices.

The best decisions are often those that are based on data and structured into processes to minimize the risks of the choices. That’s why companies need to plan how their employees should make decisions . But they also depend on the correct reasoning of the decision-maker, who takes into account his or her experience, knowledge, and intelligence.

Therefore, decision-making is a combination of information inputs with the decision-maker’s repertoire , which can lead to correct or incorrect choices. Therefore, the ideal is to work on this combination so that the information, reasoning and choices are correct.

What is the importance of decision making for the company?
Structuring and qualifying decision-making processes can bring competitive advantages to companies. After all, decisions are directly related to the organization’s performance in the market and its internal productivity .

Good decision-making puts a company on track to achieve its goals. Strategies and actions become more precise and avoid errors that can lead to rework, loss of time and financial losses. However, what the current market demands is efficiency from companies , with increasingly smaller margins for error.

In this sense, it is also necessary to streamline internal processes. Often, what happens in companies is an exaggerated hierarchy for decision-making. In this way, daily actions can miss the deadline if the person closest to them does not take action.

A social media post  for example, can get bogged

down in approval bureaucracy if it needs to go through multiple decision-making levels, which can include the business manager. So a well-thought-out decision-making process also brings agility to the organization .

Furthermore, when a company structures its decision-making processes and creates good decision-makers, the team gains more confidence in its activities. On the other hand, decisions based only on intuition or assumptions generate insecurity.

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That’s why it’s important to know how chatbots are not an option for stressed customers; most prefer hybrid care: automated and human to make decisions. Many companies look for professionals with this profile because they want collaborators who know how to assume responsibility for their decisions. But companies must also develop processes that provide security.

What are the stages of decision making?
When in doubt about a life-changing choice, such as what career to pursue or what apartment to rent, there are two options.

Many people make these decisions by lists using intuition and others make a list of pros and cons to make a better choice.