An old subscriber base is the email addresses of people who have forgotten about you. Let’s say you found business cards from last year’s exhibition and decided to send a letter to all contacts. Sending to such a base will lead to a high percentage of undelivered letters and spam complaints. If you have such a base and want to restore it, read our article.
What is subscriber base reactivation?
In the old database, there is almost always a percentage of people who do not open letters. Someone changed their email address, someone completely resolved the probl shopify template design em they contacted us with, and someone simply lost interest. But some of them can be returned, and below we will tell you how to reactivate these subscribers so that they are active again.
We recommend you read: “10 Best Reactivation Emails”.
Why is reactivation necessary?
The quality of your email database is one of the main conditions for effective email marketing.
How companies rate the importance of a quality database compared to other aspects of email marketing. Source
How companies rate the importance of a quality database compared to other aspects of email marketing. Source
To avoid problems, send out mailings as soon as you start collecting your list. If you send out a mailing a year after the subscription, your letter will probably be either deleted or marked as spam. The reason is obvious – people forget that they subscribed to your mailing list.
Read also:
“Why emails end up in spam and how to deal with it”;
“How to exit spam – complete instructions”.
In addition, the old database often contains non-existent or blocked addresses. And if there are many of them, you will receive delivery errors when sending. This will ruin the sender’s reputation, and in the future the mailing may end up in the spam folder, not in the inbox.
Reactivation helps increase revenue. The more people read your newsletters, the more orders you will get, and you are more likely to sell to someone who has already bought from you.
Also, reactivating your subscriber base allows you to reduce costs. Firstly, you won’t have to overpay for mailings to those who don’t read you. Secondly, retaining old customers is cheaper than attracting new ones.
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How to reactivate subscribers
We have six tips on how to restore and carefully revive an outdated database.
Start by cleaning the base
Sometimes users change emails or use disposable em ar numbers ails, so non-existent ones need to be removed from the list of addresses on a regular basis.
Cleaning the database manually takes a long time, so we recommend using online tools to check them.
SendPulse has an email validator that can be used to check a single email, an address book, or download a list in txt, csv, xls, xlsx formats. The report displays valid, invalid, and unconfirmed addresses.
Checking your address book in SendPulse
Checking your address book in SendPulse
The presence of a built-in address validator is only one of the advan el cambio del servicio al cliente a las ventas. tags of the SendPulse email newsletter service. Other important aspects:
simple and convenient letter designer with templates for different occasions;
forms for collecting subscriptions;
detailed statistics with reports and graphs;
send to unread;
seamless integration with the CRM system, landing pages, chat bots and SMS and Viber mailing services;
Automation 360 for creating automated scenarios;
Free sending of 15,000 emails per month to 500 recipients.
SendPulse offers many tools for automating business processes, we recommend trying them al
