Over the past five years, the tequila industry has seen 70% growth, with exports increasing by 41% during this period. Mexico, known worldwide as the country of tequila, exported more than 374 million liters of this iconic drink, directly benefiting more than 100,000 local families, according to the Tequila Regulatory Council.
In this context, VML Mexico presents
The Top 5 tequila brands with the greatest influence on Mexican culture, through Growth Rockstars, an analysis based on the BAV model, the largest and most comprehens shopify mobile site design ive brand building tool worldwide. This model has measured more than 1,500 brands, interviewed 19,000 people and analyzed 75 metrics in 126 categories, with more than 15 years of historical data.
Of the 18 tequila brands measured in the 2023 database, the five brands leading in influence, based on their ability to build deep emotional connections with consumers and create powerful momentum that sets them apart from their competitors, are:
Image listing the 5 most influential tequila brands in Mexican culture: 1. Don Julio, 2. Cerveza Tradicional, 3. 1800, 4. Maestro Dobel, 5. Herradura. BAV Mexico 2023.
“Tequila is much more than a drink. Today it is a symbol among connoisseurs, it gives status and has a role within Mexican culture. BAV’s power is evident when analyzing brands from a deeper perspective, as social actors that impact their environment beyond their category,” explains Carolina Rubiano-Groot, Chief Strategy Officer of VML Mexico.
This analysis identifies nine elements
That determine the influence of a brand, which play a fundamental role in how tequilas are positioned in the mind of the Mexican consumer. These are: Status, which says a lot about the brand’s personality; Fun, which brings energy and joy, making it easy to smile; Performance, which are the brands that dominate their category; Purpose, those that have a mission beyond selling; Trust, which never disappoint t atb directory heir consumers; Contemporary, which are at the forefront of culture; Convenience, which make their consumers’ lives easier; Authenticity, real and transparent brands; and Innovation, visionary, intelligent and ingenious in their approach.
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Influence across generations
The analysis also revealed how the influence of tequila brands varies by generation:
Generation Z prefers 1800, a brand that stands out for its authenticity and contemporaneity.
Millennials are leaning toward Maestro Dobel Tequila, valuing its innovation and purpose.
Generation X identifies with Don Julio, because of his status and performance.
And Boomers opt for Cuervo Tradicional, a brand that represents tradition and trust.
This analysis confirms that tequila brands in Mexi el cambio del servicio al cliente a las ventas. co do not just represent a drink, but a pillar in the country’s culture and traditions, influencing generations and creating deep connections with their consumers.
