Project evaluation is a crucial component in the world of marketing. As it allows for identifying and measuring the results and learnings from strategies. Through rigorous analysis campaigns can be assessed based on their creativity. Execution and results, which contribute to raising industry standards and fostering continuous innovation.
In this context, the AMAPRO Festival stands out as a key event to recognize excellence in promotional marketing. This festival, which attracts the most outstanding campaigns in the sector every year, relies on a jury made up of the 100 most important figures in the industry. Among the jury members are marketing directors and brand managers from leading companies such as P&G, Unilever, Danone, PepsiCo, Coca Cola, Mondelez, Heineken, Telcel, Movistar, Samsung, Totalplay, Huawei, LG, Google and Spotify. The diversity and experience of these experts ensure a rigorous, comprehensive and fair evaluation of the participating campaigns.
AMAPRO festival
One of the unique aspects of the AMAPRO Festival is its focus on shopify theme development us on diversity of perspectives to ensure a fair and impartial evaluation. Diverse perspectives and approaches on the jury are essential to evaluate each campaign impartially. For Horacio García, Account Director Mexico at Spotify and jury member, “having diverse perspectives and approaches on a jury is essential to impartially evaluate each participating campaign, identifying achievements and innovation in each one. The plurality on the jury ensures that decisions are solidly supported with a sense of fairness.”
Creativity (15%): Originality and innovation in the campaign concept.
Strategy (25%): Clarity and effectiveness of objectives and strategic focus.
Execution (25%): Effective implementation and development of the campaign.
Innovation (10%): New ideas and technological or methodological approaches.
Results (25%): Impact obtained in relation to the objectives, including return on investment.
Over the course of more than 25 years, AMAPRO has identified a common mistake in promotional marketing campaigns: the lack of adequate target audience segmentation. Many campaigns try to cover too broad an audience, which can result in generic messages that do not resonate with consumers and therefore in reduced effectiveness. However, it is not the only mistake; at least four more have been detected:
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Unclear objectives: Lack of definition in the campaign objectives.
Lack of monitoring and analysis: Not monitoring or evaluating campaign performance.
Low-quality content: Materials that do not meet the necessary standards.
Poor choice of distribution channels: Inappropriate selection of media to reach the target audience.
To avoid these mistakes and improve the effectiveness of campaigns, Ayra Fela Angeles Yunes, Marketing Manager at Walmart of Mexico and Central America and member of the jury, highlights the following points for a successful campaign:
Present original ideas:
Offer something new, relevant and that provides differ atb directory value to the brand.
Use trends that innovate: Use new technology, tools and resources to develop a standout campaign. Find innovative ways to apply what already exists in the industry.
Testing the effectiveness of campaigns: Having a clear understanding of the results achieved allows you to demonstrate the effectiveness of each campaign and the growth of the brand since its launch.
In addition, it highlights that participating in the AMAPRO
The AMAPRO Festival not only rewards creativity and innovation, but also encourages brands and agencies to overcome their own barri gobierno de australia occidental ers and raise the standards of the promotional marketing industry in Mexico. The Festival will be held on October 23 at the Lunario of the National Auditorium. And registrations will be open until September 15, 2024. Interested agencies can register and obtain more information on the official website.
