The world of sport always has room to integrate activities full of action and perseverance. Now, one will conquer the stages at the Paris 2024 Olympic Games: Breaking. Stretch well because today I will tell you the relevance of this sport dance!
Break it down: The origin of breaking
One night in the 70s, one of the four main sub-branches of hip-hop was born in the Bronx, New York: Breaking. This dance emerged from the fusion of African-American, Latin and Caribbean cultures from the ghettos of New York. The term derives from the “breaks” within songs, where DJs (like the pioneer Kool Herc) lengthen the percussion and instruments, indicating to the B-boys, B-girls and breakers that it is their moment to shine among the crowd.
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Is breaking the same as breakdancing?
Although they are often confused, the correct term is Breaking. The media called all urban dances “breakdance”, but Breaking has a unique identity with pillars such as rivalry and community.
Pause, so it’s moving away from its origins now that it’s an official sport?
The answers to this question vary. Some pioneers maintain that the essence of breaking is freedom, art and versatility, not rules to be judged. On the other hand, there are those who celebrate its international recognition, seeing it as a new personal goal and a bridge to instill the culture of breaking in new generations, but balanced with the demands of an official sport.
Marketing in the dance battle
Breakdancing is characterized by improvisation, body control and mus shopify custom sections icality with acrobatics, but also with urban fashion such as sweat suits, caps and sneakers based on the technique of this dance. Representing Street Style, Adidas Originals launched the following communication campaign:
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Remember how rivalry is vital here? Breaking allows you to show an opponent what you are, but B-girl Mags highlights the battle against oneself and how it is all about progress, learning, competition and unity. Inspired by this rivalry, the campaign promotes the Adidas Originals Rivalry collection while giving voice to artists like Mags to strengthen the bond with dance communities.
This is an example of sports marketing, we also have Samsung and Red Bull as two major sponsors in the world of breaking.
Soy.Marketing Channel on WhatsApp
Olympic-Paralympic partner Samsung launched “Open Always Wins” with a docuseries about sports that have just been included in the Olympics. The series combines the concept of “opening new possibilities and perspectives on the road to the Olympics” with the brand’s Open Galaxy model. Here is the episode of Breaking Boundaries so you can hear from the voice of breakers what this great international step entails.
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And finally, an extreme sports marketing player like Red Bull invested an estimated €1.6 billion in sports sponsorships and advertising in 2021. Since 2001, they have been creating annua atb directory l events for the breaking community such as the first Lords of the Floor Competition or Red Bull BC One, as well as educating their audiences about this energetic dance.
Conclusion: A world with the artistic expression of a sport
This year’s Olympics have already begun and on August 9, 16 breakers finalists will capture our attention through a dance that transcends languages and from Mexico, B-girl Swami lives the dream of being part of the world’s Top 40 and competing in the games .
Marketing must keep pace with these athletes and artists by creating spaces where they stand out. This makes breakers and dance culture grow, as well as businesses that decide to invest in uni el cambio del servicio al cliente a las ventas. ing their valueswith this artistic vision. Everything is a win-win if you have the respect and passion to turn dreams into real experiences. Now, what does it mean to you when something you practice with all your heart becomes recognized? I’m reading you! Keep breaking it in what you are passionate about.
