Customer service in the sales process: 4 commercial communication techniques to increase competitiveness

The sales department is responsible for your company’s sales and marketing strategy. One of its biggest challenges is undoubtly the focus on the different channels and the quality criteria associat with customer service and loyalty Customer service .

According to a study by KPMG , the most competitive companies, in order to attract and retain customers, place them at the center of their strategies.

Another study by the same firm reveals that customer-focus companies are 38% more likely to report increas profitability than those that are not customer-focus. Under this scenario, companies orient their activity towards profitable growth, focusing their actions on the customer.

 What Really Matters in Business

More than just a sale, companies must work to build long-lasting relationships. To do so, it is advisable to follow some customer service techniques in the sales process to achieve competitiveness.

4 commercial communication techniques to improve customer service
89% of CEOs in Mexico say that building close relationships with customers through loyalty and service programs is the most important strategy to achieve organizational growth in the next three years. This is reveal by the  hong kong telegram data study on Senior Management Perspectives 2019 , conduct by KPMG.

Bas on the results of its study The Customer: What Really Matters in Business , the consulting firm KPMG proposes seo for fintechs: how to position your brand at the top of google and stand out in the financial market  4 major strategies to improve customer experience and create commercial value:

Improving customer experience

Customer experience influences their purchasing decisions. According to a PWC study , 88% of Mexicans consider customer experience to be very important when choosing between several options.

The consulting firm KPMG establish a methodology that proposes 6 pillars that must be consider within the commercial communication techniques of a company, as they are key elements for a  agent email list successful customer experience:

From this model, it can be inferr that by ensuring excellence in the employee experience, it is possible for the employee to Customer service  offer an excellent customer experience.

This aspect is key and is directly relat to four of the pillars of customer experience, as it guarantees personalization , contributes to the ruction of time and effort , allows meeting customer expectations and through understanding the circumstances and communication preferences of the customer, generates empathy and contributes to the construction of long-lasting relationships.