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Chatbots are not an option for stressed customers; most prefer hybrid care: automated and human
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A study by the Journal of Marketing indicates that chatbots can be a factor in the success or failure of a brand, in other words, a double-g sword. Kamila Dantas Dec 2, 21 | 5 min read chatbots customer experience Reading time: 5 minutes Chatbots have a negative effect on a company’s image when customers…
Visual communication: understand what it is, examples and its importance in companies
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Visual communication is capable of enchanting, attracting and persuading. Without images, colors, photographs, graphics and other types of visual aids, marketing loses strength. That is why we created this article to explain how to strengthen the way your brand communicates visually. Camila Casarotto Nov 17, 21 | 11 min read Discover what visual communication is,…
Omnichannel examples: 8 cases of large companies
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In a study on omnichannel carri out by Deloitte , we see that digital channels extend customer service time without the ne for manual work present 24 hours a day, 7 days a week large companies . In addition, this transfer to digital channels eliminates the “waiting lines” that exist in physical channels. The objective…
9 Inbound Marketing Books You Can’t Miss!
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Discover the 9 must-read Inbound Marketing books for those who are just starting out in this world! Diego Gomes Dec 10, 21 | 5 min read inbound marketing books Reading time: 5 minutes Everyone loves posts. They are quick. Useful. Commentable. Shareable. But at some point we need to read books and dig deeper into…
Blog and social media: what is the impact of both?
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Social mia channels can bring several benefits to your blog strategy, not only in distributing content, but also in creating meaningful communication with your audience. Ivan de Souza Dec 14, 21 | 9 min read blog social networks Reading time: 7 minutes Creating a blog strategy is an important element and takes up a large…
Zendesk Customer Service Certification: What is it and what is it for?
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This type of certification, which can be obtain through different programs, allows validation that customer service agents have the necessary skills to carry out their tasks and guarantee a quality and efficient customer experience throughout the entire technical support chain of a company Customer Service . The value of customer service continues to gain importance…