Does the page have a low CTR (many impressions and few clicks) or a high average position? This could be due to: keywords that are rarely searched or do not respond to the search intent, low DA, few links, cannibalization, outdated publication or changes in the algorithm.

Does the page have

No or very few visitors? Then, perhaps you should deindex it, modify its keywords and/or move the content to another page.

What types of pages receive

the most and least visits? This greece phone number data will allow you to know which topics and authors your audience likes the most. Does the page have external links? Offline: Given the importance of backlinks , lacking them is one of the main reasons for the lack of organic traffic.

At least, we should do it every six months or annually. This task is very important to adapt our content strategy to the demands of SEO. In addition, aspects such as UX, branding and the content marketing strategy itself benefit collaterally. What is done in an audit?

After setting objectives

And metrics, an inventory of strategy is not a document, it is a process content is made and categorized into groups to facilitate the analysis and interpretation of data.

With the conclusions obtained, an action plan is drawn up and adjusted to the content marketing strategy . Finally, we must monitor its evolution. Ultimately, content auditing gives you the information you need to continuously improve your posts.

Once you know where

You stand, remember that jiangsu mobile phone number list you can hire writers and buy sponsored posts on Publisuites As long as you ensure consistency with your brand.  Tone and values, collaboration (for example, through sponsored posts ) will greatly enhance your message.