What if you could simplify the purchasing process as much as possible to close more orders? That’s exactly what payment links are for.
The pity is that 70.19% of visitors* leave their purchase halfway . Imagine, after all the time and money invested in promotion, SEO, design, logistics… So, you will see that it doesn’t have to be this way and that any business can use paid links to remedy the situation and achieve better results.
Connect your store to Brevo and close more orders
Send personalized recommendations, transactional messages, and abandoned cart emails to drive them to the purchase button.
* According to Baymard Institute
Table of Contents
- What are payment links?
- How to create a payment link
- Advantages of using payment links
What are payment links?
A payment link is a purchasing method that directs the buyer to a secure payment page to facilitate the transaction or checkout. The business chinese overseas america database shares the URL in the form of a link, button or QR code via email, social media, WhatsApp, text message and other channels.
57 % of companies use an online payment system to create links of this type. And they do so with tools such as PayPal, Stripe, HubSpot or Brevo, which are compatible with different payment options: credit or debit card, Bizum, Google Pay, Apple Pay, etc.
What are payment links for?
These links simplify the payment process, without depending on a payment terminal or POS . This is very interesting for any e-commerce, as they can close more orders and improve the user experience.
“How many clicks does it take a customer to go from product search to purchase? By reducing the steps to checkout — for example, by placing a buy button on every product page or giving customers the option to buy now or continue browsing — you streamline the checkout experience.”
— Newsroom de PayPal
But what kind of payments are they used for exactly?
For example, get these payment links for your conversational marketing on Instagram. If you sell handmade accessories, you post your Vision: The Future We Want to Build offer and interested people will send you a private message. In this message, you automatically share the link to take them to a page optimized to complete the transaction .
How to create a payment link
Don’t worry: creating a payment link is pretty easy and you don’t need any technical knowledge (unless you need to do it through an API, of course). In general, the steps are as follows:
1. Log in to your payment provider account to access the dashboard.
2. Configure the payment link details:
- Assign an easily identifiable name.
- Add the items or services you want to sell.
- Enter a price or set a flexible quantity.
- Add VAT or applicable taxes.
- Choose the available payment options.
3. Click on the create link option and share it with your customers.
Once you have created the new link, you can ee leads edit it and deactivate it whenever you want. In addition, some tools such as Brevo Marketing Platform include options to generate invoices, customize purchase pages and pay by bank account (Spain and European countries).
Brevo Payments allows you to create payment links in just a few clicks. Available in Spain and European countries.
