No, it’s not magic. With these call to action examples, you’ll know what it is about those purchase or subscription buttons that attract clicks almost impulsively… while others go unnoticed without pain or glory.
Get inspired by big brands and SMEs, and discover how to apply different types of call to action to your own business, whether in ecommerce, SaaS or professional services , among other categories.
Did you know that changing a single word rich people database in your call to action can increase conversions by up to 90%. And that a poorly placed button can cost you customers? Read on to find out and optimize your digital marketing campaigns.
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Table of Contents
- Types of call to action
- 31 examples of call to action
Types of call to action
Before we get into each type of CTA, take a look at this definition because it is important:
What is a call to action?
A call to action or CTA is a key message that asks the user to take a specific action, such as making a purchase, registering, downloading a resource, or interacting with content. A good CTA works in harmony with the rest of the page to capture attention, generate interest, and facilitate conversion.
This means that conversion does not depend exclusively on the CTA, but needs the support of the rest of the page to shine .
And now that you have taken a weight off your shoulders, let’s move on to the types of calls to action:
1. Purchase CTA
Guide the user through the purchasing there are therefore many more people process with messages like “Buy Now” or “Add to Cart” (usually in a CTA button). Nothing you haven’t seen on sites like Amazon or before buying any product online.
2. Registration or subscription CTA
Invites to create an account, register for a webinar or event, or subscribe to a mailing list . These are the typical “Create your free account,” “Try now,” “Reserve your spot,” or “Sign up” messages that you’ll see on newsletter forms and landing pages on platforms like Slack or Spotify. Or, for example, on this very page.
3. Download CTA
Offering specific content downloads or lead magnets to educate potential users and customers , often in exchange for contact ee leads information relevant to the marketing strategy. It’s common to see it in subscription forms, pop-ups, or highlighted sections of a blog article. You know: “Download your free guide,” “Take your ebook,” etc.
