Immediately, the following screen will be displayed and you will need to click on “New site” to add the SFTP connection to your site.

Next, you will need to choose the name

of your site to access it in the future; this will singapore phone number data  prevent you from having to create a new connection and repeat the whole process. So, on the right side, fill in the following data requested by Rock Stage:

• Protocol : SFTP SSH File Transfer Protocol
• Host : ftp.rockstage.io
• Login Type : Normal
• User : User
• Password : Password

Finally, click “Connect” to see your site files organized into folders.

That’s it! Now, all you have to do is choose which  improve your english during the toussaint holidays files you want to upload to the site — texts, images, documents, videos, among others — and follow the steps below.

To transform your tool into an attractive option for your ideal client, you need to implement actions and strategies that contribute to its positioning and exposure, showing potential consumers that your product is a solution to the problem they have.

In this article you will learn the most efficient ways to sell software and the key techniques to obtain the expected results.

Keep reading!

The importance of establishing a sales process to sell software

Before we delve into actions and strategies, let’s see for sure why a good Marketing process is so important for selling software.

It is quite common to find companies that, when mobile lead  launching different types of software , make some mistakes that end up compromising the reach and success of the product in the long term.

Most of the problems are related to:

• the lack of suitability for the target audience ,
• failures in identifying opportunities,
• sales efforts towards people who are not yet ready for the moment of purchase,
• little to no customer service support,
• among other issues.

It was from these errors that many SaaS ( Software as a Service ) companies identified the need to implement better business processes, with pre-established strategies and proven effective solutions.

9 Marketing Strategies for Your Software

To generate the first demands for a software, it is essential to implement coherent and effective Marketing actions .

At this point you will see which are those good practices that will translate into new clients and business opportunities.

A website is essential for your software to gain more visibility on the Internet and, as a result, to attract more customers.

It works as your business’s main sales channel and should gather all the information that your audience considers relevant to their purchasing decision . Include aspects such as:

• your value proposition ;
• the full functionality of your software;
• prices, plans or offers;
• customer references and testimonials;
• mentions and legal conditions of use;
• contact information, such as a chat, email, or phone number;
• efficient calls-to-action to encourage the purchase or testing of your software.

It is also very valuable to implement UX writing on pages that talk about software, as a means to boost product-led growth and improve the user experience.

2. Define your Buyer Persona

For your marketing and sales strategies to deliver results, it is essential that you direct your efforts towards the right audience .