LTV , or customer lifetime value, refers to the value a customer brings to a company over the time they remain a customer. 

That is, the metric considers the value of the income generated by a customer and compares it to their life expectancy in the company.

LTV is one of the most important metrics for  spain phone number data business and should be measured at regular intervals.

CAC (customer acquisition cost)

CAC is one of the most relevant metrics for software companies, precisely because it defines whether a particular customer generated revenue for the business or not .

Customer acquisition cost is equal to the sum of investments in Marketing and Sales, divided by the number of customers acquired in a given period.

ROI (return on investment)

This is a metric used to know how much the however getting them to stand  company has earned from investments in the Marketing and Sales area.

To calculate ROI , you need to take your total revenue, subtract your costs, and divide the result again by your costs.

PQL (Product Qualified Lead)

PQL is part of the concept of Product-led Growth, which we mentioned earlier in this post, and measures the number of leads qualified by the product offered.

In other words, it measures the effectiveness of getting the user to try the software and its qualities, and then make the purchase.

For example, a user who interacted with 7 of the 10 features of your platform is much more engaged with it than another who only used 2 of the features. This is how you qualify these leads, by proposing an upsell to them when they have seen the value of the software in depth.

MQL (Marketing Qualified Lead)

The MQL , which translates as Marketing Qualified Lead, measures prospects who have a good level of knowledge about their problem or need and are researching what would be the best solution for their demand.

These potential customers already know your company thanks to your marketing actions, have entered your sales funnel and may be considering purchasing your product or service. 

New users

This metric indicates how many people have become users of the software in a given period of time, through the number of unique subscriptions to the product.

Conclusion

We have listed the main strategies so that  mobile lead you can sell software efficiently , implementing the best practices to make the marketing of your solution successful.

The key is to work on the Marketing and Sales processes so that they reflect a harmonious process that transmits confidence to the potential buyer.

We hope you found this article very useful. If you want to learn more about how to implement actions that contribute to your