In this sense, you can work on more basic versions of your software at a lower cost and increase them according to the complexity and robustness of your product’s functionalities.

Pricing splitting by version is very common in SaaS (Software as a Service) businesses.

2. Establish your competitive differentials

How can you differentiate your product  south korea phone number data from others available on the market ? Highlight the solutions, resources and functionalities that you offer that are unique or better than your competitors.Analyze your audience and invest in solutions that make a difference.To do this, you need to do a thorough mapping of your competition. In this ebook on our blog you will find information that will help you do this and not lose sight of your competitors .

3. Explore Inbound in sales

We have mentioned Inbound in Marketing strategies, however, this concept also has a strong impact on sales.That’s because its purpose is to generate leads interested in your software so that they later become buyers.The conversion role is taken over by the Sales  posting should never feel forced team, once Marketing identifies that the lead is at the most opportune moment of the purchasing journey.

Thanks to Inbound, it is possible to “take advantage” of the pain that was identified in the lead during the attraction process , increasing the possibility that it will actually become a client.

4. Apply a freemium business model

The freemium model offers users the option to use the service for free, and as they become more familiar with the software, they can acquire more benefits and features by upgrading to a premium plan.

5. Use an affiliate system

The affiliate system is the process of paying commissions by promoting products and services of companies.In other words, it means allowing other people to promote your software and, in case they convert through the promotion, earn a share of the revenue generated.This model offers a great expansion of the sales force , without the need for large expenses with specialized professionals or marketing actions.

6. Demonstrate the ROI of your software

Many times, people want to explicitly see what returns they will get from investing in your product .For these cases, you can use interactive  mobile lead resources, such as calculators, that allow the user to analyze their current scenario and project the results they will have by choosing your solution.