Diego, 30 years old, workaholic, married and marketing manager of a medium-sized company in the area of ​​Digital Marketing.

He has an analytical profile and is focused on numbers, obsessed with news and innovations (he looks for news in the international market), always wants to rate his team, does not have much time and his schedule is tight.

You would like to increase your marketing results, generate more qualified leads , increase your sales, innovate your team’s strategies and be seen as an authority in the market.

Their main obstacles are the lack of budget t sweden phone number data o invest in new solutions, the excess of tasks, the difficulty of managing time and the lack of available manpower to put all their ideas into practice.

A persona or buyer persona is a semi-fictional profile that represents a company’s ideal customer , created to help your business better understand who the customer is and what they need.

What is the difference between persona and target audience?

If you work in marketing, you are probably used to working with the concept of target audiences in your campaigns. But now, it is buyer personas that are becoming popular.

But aren’t they the same thing after all? No, buyer persona and target audience are different !

The target audience emerged in the context of Marketing 2.0, when brands began to place the consumer at the center of their strategies.

Instead of creating campaigns for a large number of consumers, they began to segment markets by age, location, gender, income, education, interests, among others. In addition to psychological and behavioral characteristics .

The target audience, therefore, is the definition of a segment of people with common characteristics that the brand chooses to direct its campaigns and advertisements towards.

We could describe, for example, the target audience of a campaign for courses to take the university entrance exam:

High school students, between 16 an just as important as including d 20 years old, living in Bogotá, with a family income between US$ 1,000.00 and US$ 3,000.00. They are in the transition phase from school to university, seeking greater independence from their parents.

Keep in mind that there are several differences between target audiences and buyer personas. The main difference is that target audiences are a more generic definition of consumers, while buyer personas create a character with a well-defined identity.

It’s a quantum leap to create strategies for one person instead of a generic group!

It is much easier to talk to Diego Lopez, a person who you know who he is and how your company can help him:

• Professional profile: Marketing manager, postgraduate in Digital Marketing;
• Personal life and hobbies: Married, he likes to spend his free time with his family. He enjoys going to jazz shows and spends much of his f mobile lead ree time on social media;
• Objectives: You want your company to achieve specific results and make your name known in the market;
• Problems: Has a boss with a retrograde mentality, limited only to Outbound.

Summarizing the comparison:

Target audience

• broad definition;
• does not talk about habits;
• does not refer to anyone specific;
• people who might want your product;

Buyer Persona

• specific definition;
• details about habits and work;
• individual character;
• ideal consumer;

But buyer personas didn’t come to replace target audiences: