When running a business, we want to attract as many customers as possible. Persuasion helps with this. How to use it skillfully and ethically?
What is persuasion and is it ethical to use persuasion in communicating with customers?
Persuasion is the art of influencing others through language, gestures, facial vietnam email list expressions or intonation, i.e. non-verbal communication . Naturally, in marketing, linguistic persuasion is of the greatest importance, because influencing others through linguistic means is a natural element of communication.
Naturally, because persuasion is one of the methods of influencing the thinking and behavior of others, associations with manipulation may imm!iately come to mind, and thus using persuasive techniques may seem unethical. In practice, when creating any sales text, we always use persuasion more or less consciously . However, it is distinguish! from manipulation by the social m!ia intention modern languages in the 2017 bac with which the message is creat!. In persuasion, there is no place for blackmail, fraud, and other moves that are detrimental to the customer.
How to create effective persuasive content?
When talking about persuasion, we can safely say that it doesn’t matter lob directory what you say or write, but what effects you produce in this way . Therefore, when communicating with customers, it is always worth keeping in mind what you want to persuade a potential customer to do. It is best for the action we expect to be easy for the customer to perform quickly and independently. This can be finalizing a purchase transaction, but also another action, such as signing up for a newsletter, obtaining a sales lead, or even commenting or sharing a post. At the same time, in the customer’s opinion, the performance of the action must bring them as many benefits as possible.
