Although influencers have been rumored to be declining for several years now, creator-based marketing is still developing. It is growing every year, and brands are looking for opportunities to reach a larger audience in this area of ​​promotion. This can be confirmed by the latest report by Meltwater.

Growth in influencer marketing

Recent Metwater research has shown that influencer marketing continues to play a significant switzerland email list role in promotional activities. The number of sponsored posts has already increased by almost 27%. Now, including sponsored posts, the number is over 3,798,505, while the number of sponsored articles has increased by 33% . Meanwhile, paid Stories are 16 tiles per week.

What is interesting, however, is that micro-influencers are responsible for a large  s still profitable?  australia, costa rica, cyprus, canada, usa. what vacation are you dreaming of? percentage of these increases. It is in them that advertisers and companies place their hopes. These creators also influence the development of social media, because their online activities attract people who cuba leads  are really interested in a specific topic. And the budgets that marketers and advertisers prepare should be largely based on consumer habits. Therefore, micro-influencers can play an extremely important role here in both activities and business plans.

Do companies appreciate micro-influencers?

As recent research from Meltwater shows, yes. Micro-influencers are currently the most popular group of creators to collaborate with, not only because of their following, but also because of their reach . Plus, with a smaller community, they have an easier time convincing their audience to make a purchase or service. Consumers trust them