Influencers are now seen as excellent aids in promoting products or services. However, brands and advertisers face a dilemma of which creator to choose to work with. To make a good choice, you ne! to familiarize yourself with the specification of terms in this topic area. Therefore, in today’s article, we will taiwan email list explain the concepts relat! to macro-, micro- and nano-influencers and indicate the impact of such cooperation on marketing activities.

Macro-, micro-, nano-, mega-. What do these prefixes mean?

First of all, it is worth starting with the fact that there are four types of influencers. The first is a nano-influencer , an online creator who has fewer than 1,000 followers. Their influence on marketing activities is not very large, because the number of followers of such creators is less than 1,000 . A micro-influencer ,  improve your english during the toussaint holidays on the other hand, is a person whose content on the web is follow! by 1,000-100,000 followers. The next type is a macro-influencer , i.e. creators with 100,000 to 1 million followers. The last type How do they  is a mega-influencer with over 1 million followers. It is worth noting at this stage that each of these groups of influencers can be valuable to advertisers and brands. The way they are match! to a product cuba leads or service depends on our target group and what exactly we want to achieve through cooperation.

Do only followers count?
Irrespective of

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whether we will be represent! by a micro-influencer, macro-influencer or perhaps a creator with over a million followers, we should pay attention to several important factors. When entering the profile of a creator or group of creators, we should not be guid! solely by the number of followers. Influencers can cheat or buy followers. Some time ago, an interview with Marcin Gotowiec about influencer fraud appear! on the pages of SocialPress, entitl!:  The Dark Face of Influencer.