The audiences in the market that allow us to reach Internet users who are in search intent (which is captured by the different signals within Google tools). On Google Ads and Google Analytics we can highlight segments classified by relevance, which can then be used for YouTube campaigns.
Today, we distinguish several types of audiences:
Affinity audiences , made up of Internet users who have shown a relevant interest in a given topic. They allow advertisers to reach those who are most likely to be interested in their services or products.
The custom intent audience. On the other hand, is not really. New, but it is still too little used by advertisers. It is a bit like audiences in the market, except that you. Are the one who will personalize. The audiences that you will reach, in particular. By the selection of keywords.
We recommend that you create audience. Pools on people who have been exposed to your. Advertising campaign and plug them. Directly into your search campaign .
This allows you to position yourself on keywords that initially seem too competitive and to personalize your text messages.
To summarize, it is better to start with the most intentional audiences
those who are already looking for you, who visit your site, etc. And expand as your campaigns progress…
Today, the challenge is no longer so much to overseas data reach your target as to capture their attention, via impactful content that tells a memorable story. Indeed, the advertising landscape is increasingly saturated : a French person is exposed to an average of more than 1,200 advertisements per day. To this must be added approximately 15,000 commercial stimuli.
In addition, attention spans are increasingly limited : we went from an average of 12 seconds in 2000 to 8 seconds in 2015. It is therefore very complicated to capture people’s attention if you do not have very impactful content. The challenge for brands today is to get noticed in this overloaded landscape.
To stand out , we recommend that you apply these few tips:
- Adopt a very strong/impactful video opening
- Introduce your logo from the very comparison: the 5 best programs to book an appointment online first moments, but rather in an organic way.
- Add some rhythm, some sound!
- Bring the Internet user into the world of their brand
- Connect with emotions, use storytelling
- Direct the viewer to what they should do (call to action, product highlighting, offer highlighting)
Key formats to convert
Some classic formats include Mastheads , which taiwan lead are massive coverage on the YouTube homepage, but are reserved for big advertisers. You might want to focus on TrueView ads, which are skippable, and CPM ads.