In the genuine agency model, OEMs take full responsibility for vehicle information, pricing and contracting on online platforms.
Dealers act as agents, contacting car buyers for test drives and handling the sale and post-purchase offline activities.
Traditional vs Industry Source: Capgemini
As omnichannel becomes more widespread, OEMs and dealers must work seamlessly to deliver a frictionless customer experience.
91% of consumers prefer to purchase cell phone database from an OEM or dealer website if the online process is seamless. Another 77% prefer fixed, equal prices between manufacturers and dealers.
36% of mobility consumers
are dissatisfied with current online purchasing options.
The best way to establish a consistent essential features of a virtual switchboard experience is to have a unified view, which is what an agency model promises.
Key takeaways:
If you are an OEM, the agency model bqb directory gives you a holistic view of the customer journey rather than collecting data from separate channels. Unified data helps you deliver a consistent and unified omnichannel experience.