10 Examples of Brands That Do It Perfectly

Have you noticed the transformative leap that Marketing has made in recent decades? Before, television, radio, and magazines were the communication media for brands, which were directed to a broad and homogeneous audience. This is what is known as Mass Marketing.

However, the Internet and big data have changed the way brands communicate with the public. Tracking consumers’ steps on the Internet, every click they make and every page they access, has transformed Marketing.

From there, with the intelligent use of data, Mass Marketing gave way to Personalized Marketing.

Personalization aims to delight consumers, but also to increase conversions with approaches and recommendations that directly target their interests. There are several marketing strategies that can be personalized, and that is what we are going to talk about in this article.

Below, you will better understand what Personalized Marketing is and how some industry-leading brands are creating creative and efficient personalization strategies.

In this article you will see:

Keep reading!

What is Personalized Marketing?

It is a brand strategy guided by the whatsapp number list preferences, history and profile of the consumer, in order to create direct communication with each person. It can also be called One to One Marketing or Micromarketing .

To do this, marketing can work with personalized offers, products, services, experiences and content .

• A travel package created specifically to visit the cities and places of your interest, for example, is Personalized Marketing.
• When you visit online stores and see shop windows with recommended products based on your latest purchases, you are also being reached by Personalized Marketing.
• When you receive an email saying that the product you are interested in has dropped in price, that is also Personalized Marketing in action.

The goal of Personalized Marketing is to create a closer relationship through a unique approach to the consumer. It is as if the company is speaking to each consumer in a specific way and knows their interests in detail.

But how do brands know what you like or what products you are looking for? The basis of Personalized Marketing is data. It is what informs you about your tastes, habits, interests and behaviors.

This data can be collected through cookies , while your customer browses the Internet, visits websites, purchases in online stores, clicks on email links and interacts on social networks, for example. But they can also provide it through web forms, directly providing their personal data and interests.

In conclusion, personalization is one of the types of marketing that has gained ground on the Internet. This approach goes hand in hand with business intelligence , which needs to know how to turn data into intelligence to personalize strategies.

Why is it important to invest in Personalized Marketing?

But, after all, why should your company analyze your website invest in Personalized Marketing? First, because Marketing has undergone a major change in terms of its perception by the public and your company needs to update itself.

Today’s marketing understands that every person is unique, not just a segment or mass of consumers. And people like to be treated as the unique human beings they are, not just another number on a company’s contact list.

Since the concept of Marketing 3.0 , proposed by Philip Kotler, emerged, this has been the trend.

Personalized Marketing therefore serves this market of consumers who are increasingly demanding value relationships with brands . This premise, then, helps explain the advantages of Personalized Marketing for your business.

Next, we are going to talk about them. Keep reading!

Improve customer experience 10-examples-of-brands

Personalization of offers, products, services bonaire businesses directory and content helps to improve the customer experience . Who doesn’t like to be treated well, feel unique and be called by their own name? That’s what Personalized Marketing does.

In this way, people feel valued by the brand and create a relationship of closeness and trust, as the brand understands their tastes and knows how to satisfy them. This also contributes to improving the brand image and strengthening branding .

Facilitates decision making 10-examples-of-brands

Personalization also improves the customer experience by avoiding choice overload. This effect occurs when people have too many options and end up paralyzed, unmotivated, or unable to take action.

In a market, between a shelf with 24 types of jam and another with 6 types, which do you think sells more? Psychologists from Stanford University conducted a study that showed that the shelf with 6 jams, although less attractive, generated more sales because it made decision-making easier.

Therefore, Personalized Marketing avoids this effect by suggesting products and services that the customer is more likely to like. Thus, the choice options are narrowed down to this group and decision making becomes easier.

Source: Creative Group

Increase loyalty

When you receive good service in a store, don’t you want to come back? That’s precisely the logic behind personalization.

A customer who receives good personalized recommendations, has a good experience with the company , is well served and feels understood tends to buy again. This relationship of closeness and trust turns into brand loyalty .

For the brand, loyalty means more sales with repeat purchases and product recommendations by the customer, who becomes a promoter . But for the customer, there are also benefits: having a trusted brand that understands their tastes also facilitates consumer choices.

Increase conversions 10-examples-of-brands

By improving customer experience, facilitating decision making and increasing customer loyalty, it’s clear: Personalized Marketing is powerful for increasing sales and conversions.

Want a practical example of how personalization can help? A HubSpot study showed that using personalized CTAs generated 202% more conversions than a standardized call.

Source: HubSpot

Another interesting fact: According to a survey by Epsilon Marketing, 80% of consumers are more likely to buy from a company that offers personalized experiences.

In the following chart, for example, you can see this trend in various online sales markets and how much benefit these experiences are providing:

Source: Epsilon

10 brands that carry out great personalized marketing actions 10-examples-of-brands

And, in practice, what can be done with Personalized Marketing? To answer this question, we will give you 10 examples of successful brands that know very well how to personalize Marketing strategies and obtain the best results.

Read on to learn the best ideas for your Personalized Marketing campaign!

1. Netflix 10-examples-of-brands

Do you also spend more time choosing movies and series on Netflix than watching them? Do you often even stop watching because you couldn’t choose?

Well, Netflix knows it has a huge catalog that can leave people indecisive when it comes to choosing a title (see the overload of options there?). So, to help with that, the platform personalizes its service.

Netflix has developed a complex algorithm that personalizes recommendations for each user and even sorts titles based on their preferences. According to Netflix itself , the algorithm considers data such as:

• user interactions with the platform (what they watched and how they rate other titles);
• the interactions of other subscribers with similar tastes and preferences on the platform;
• information about titles such as genre, categories, actors, release year, etc.

Based on Netflix recommendations, users can add titles to their list, which also helps to personalize the use of the platform.