Creating a detailed and unique listing description can help you meet the search algorithm’s quality standard required to rank high. And it will catch the attention of your guests Write a comprehensive description of the announcement.
Your Airbnb listing has four description sections:
- About this space (the main description): The telemarketing data main section to explain what your property is like and describe different features
- The Space: Details about the property, location and individual room details
- Guest Access: An explanation of how guests can access the property and amenities
- Other things to note: The area to go over anything else that the other sections don’t cover, such as friendly reminders.
You can see each of these sections when you click ” Show more ” below the description in the main listing:
Fill out all four sections with detailed information to give yourself the best chance of ranking. And don’t be afraid to use your storytelling skills to make the descriptions more engaging.
You can also follow Airbnb’s tips for writing an effective listing description .
4. Optimize your ad title
A listing title that showcases your property’s best features can grab guests’ attention to maximize traffic and engagement. And remember that popularity is a ranking factor for Airbnb’s search algorithm.
One of the best ways to optimize your content publishing frequency listing title is to highlight what’s nearby. Guests want to know how close they’ll be to local attractions.
Apply it to the title of your ad, mentioning the area in which the property is located.
For example, if your Airbnb is near the Louvre in Paris, you could title it “Quiet Apartment Near the Louvre.”
Airbnb offers other tips in its guide to writing listing titles . These include keeping titles short, using capital letters (only the first letter of the first word and proper nouns), and avoiding emojis.
Here’s a good example of a title that highlights the specific location and a nice feature:
5. Submit professional photos
Good photos have a huge impact on the quality of your listing, which means they can boost your rankings.
The image below shows how visual the results are:
Eye-catching photos can also increase engagement, which can improve your rankings.
The best way to ensure quality photos is to hire a professional photographer. But that’s not necessary if you make sure to follow Airbnb ‘s advice on listing photos Write a comprehensive description of the announcement .
Among them were:
- Preparing your space to look its best
- Taking photos with the right settings
- Focus on the composition of the image
- Ensure key services are visible
Also pay attention to the order of your images.
The first image will be your cover photo, which will appear in search results. And the first five images appear as a collage at the top of your ad.
6. Minimize rejections and cancellations
The fewer rejections and cancellations you get, the more likely you are to rank well.
Because?
Because Airbnb SEO prioritizes Superhost criteria (factors that demonstrate exceptional hospitality), such as a low cancellation rate. A small portion of declines matters, too.
It’s also good practice from a customer service standpoint. And fewer declines and cancellations can boost repeat bookings.
7. Speed up your responses
Airbnb’s search algorithm takes into account australia database directory the hosts’ response speed. Therefore, the faster you respond to queries, the more likely your listing will appear higher in search results.