design of advertising bannersThe drawing, on which the colors are arranged in a certain sequence, is called Itten’s color circle. When using it, it becomes possible to very quickly find a harmonious color solution. It is no secret that some country email list times it is very difficult to find a particular combination of colors that will not “hurt the eye”. Itten’s color circle, for example, is used in the , interiors and in the beauty industry when dyeing hair.
Where did this name come from? design of advertising banners
Back in 1961, the Swiss artist Johannes Itten came up with a method for collecting colors into a specific pattern, which he described in detail in his book “The Art of Color.” According to his method, all colors are divided into achromatic and chromatic. The former include white, gray, black, and ll their shades. The latter include all other colors. To remember them, it is enough to know all the colors of the rainbow.
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Although there are many shades, it s in a world where millions of emails hould be noted that there are only three chromatic colors, which include red, yellow and blue. All other colors are formed by mixing them. Moreover, this process only works in one direction, since it is impossible to make these basic shades from other colors.
Currently, Itten’s circle and color combinations are the most popular tool among artists and designers. Most often, it is used to choose the palette in which the website interface, the company logo or any illustrations will be made.
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The Itten circle consists of primary, secondary and tertiary colors, which are described below
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Why and where is Itten’s color wheel used?
With the help of Itten’s circle, designers have the opportunity to create a harmonious interior without overloading it with excessive color. From a psychological point of view, color is a source of information. For example, users decide whether
to click on an advertisement or
nt within one and a half minutes after seeing the advertisement. And this decision is largely influenced by the shade, as well as the visual design of the offer. Also, a successful color scheme can