Emotional impact Different colors can Many countries are conducting research on the effect of color on people. For example, physicists are trying to thoroughly study light waves, chemists are trying Emotional impact. Different colors can to create paints that will sparkle with new shades, and physiologists are studying the effect of color on the human brain.
Almost Emotional impact Different colors can
cooperation with psychologists, analyz job function email liste the behavioral activity of consumers and the performance of sellers depending on the color environment. There is such a science as coloristics, which operates with knowledge of various shades, which is studied by representatives of many specialties.
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It is impossible to say that colors affect all people in the same way. But still, the overwhelming majority have similar color perception. For example, red and its shades encourage action, pastel colors have a cal Emotional impact Different colors can ming effect, and rich purple evokes associations with wealth. All this is described and proven in detail in the book “Psychology of Color” by Harald Braham, who is a recognized expert in this field. When using incompatible colors, three emotional states can arise – curiosity, rejection, or irritation.
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The Importance of Color for Perception
There are several reasons why it is important to create a harmonious color scheme:
- have different effects on the human body, evoke emotions and change mood. A harmonious combination of colors creates a certain, usually comfortable atmosphere and conveys feelings.
- Legibility. In interiors, human clothing, urban architecture, etc., incompatible colors create a sense of chaos or incompleteness. In other words, there is no unified integrity of the picture.
- Emphasis on the important. This is necessary if you need to concentrate on something.
- Style and aesthetics. The c numbers lists ombination of certain colors has a certain impact on percept Emotional impact Different colors can ion. For example, an interior in black and white tones is considered a sign of minimalism and modernity.
- Recognition. Many companies focus on color combinations when