Look at what similar companies are doing. Some successful brands on TikTok now include Duolingo, Ryanair, BBC Education, Chipotle, and Gymshark. Look at the images and videos they produce. Is there any crossover with your brand?
If they do something that fits your company’s brand voice, incorporate it. If they don’t do something that works for you, but it does for them, find out why and if you can achieve similar results with a different approach.
Advertising still works on TikTok, saturation has not yet arrived
Instagram, Twitter, and Facebook are a bit “hit,” so to speak, when it comes to ad saturation. Since they’re at the top of the social media recent mobile phone number data ladder, a variety of marketers have made these avenues of reach the key to their overall advertising strategies. Meanwhile, TikTok remains a bit of a “Wild West,” so to speak.
So far, TikTok isn’t completely saturated with ads, which means users are more likely to engage with marketing content without suspecting someone is trying to sell them something. So keep it that way by emphasizing entertainment. This will be better for overall conversions, as it will increase engagement with your content.
Greater engagement leads to greater thailand lists awareness. Awareness is the top of the sales funnel. Consideration follows, followed by conversion. Making your content user-friendly will help.
Collaboration with influencers is key to effective visibility
A very effective way to boost engagement is to work with popular TikTok influencers. Instagram has been doing this for years. They’ll find high-traffic profiles and pay those influencers to advertise their products. You have to be smart about this. There are several ways to approach this tactic.
On the one hand, you can carefully map out efficient organization of assets: what TikTok influencers should do. Tell them what they should say, how they should say it, and provide them with a general profile of your brand to explore. But keep in mind that some of the most popular TikTok influencers are teenagers, and they may not be able to understand something complicated even if they try.
So another approach is to simply pay them to mention your brand here and there, so it feels natural and unforced. You can send them free products to review or ask them to feature what you sell in their videos. The key here is that you don’t want to control the TikTok influencer too much, or they’ll decide not to work with you. So allowing creative freedom while providing essential guidelines can lead to more authentic content that resonates with their audience, similar to referencing data sheets to ensure accurate and effective information in technical or marketing materials.