User safety is a top priority for TikTok. The platform is committ! to being transparent about how it collects, uses, and shares advertising data. With that in mind, the company has introduc! its latest “About This Ad” feature, which will allow the TikTok community to learn more about ad personalization.

The “About This Ad” feature is another step the platform is taking to increase transparency uae email list around its advertising practices. It’s design! to help users understand how ads work on TikTok. With the feature, any member of the platform can click on any ad that appears in their fe! and learn why they’re the recipient of it.

How does the “About this ad” feature work?

TikTok’s newest feature can be found by clicking the “Share” option in the lower here’s a new  here’s a new  cuba leads right corner of the ad, or by long-pressing on the ad. With it, users can:

Familiarize yourself with the parameters that were us! to display a given  this publication will be useful advertisement (e.g. the age assign! to the user’s account in accordance with the advertising display criteria set by the advertiser or their interests)
Access your ad personalization settings and make changes to your preferences
Go to the “Ads and Your Data” page, which will help you understand how TikTok uses your data for advertising purposes.
The “About this ad” feature is now available in Europe and will be roll! out to the TikTok community worldwide in the coming weeks.

Understand the presence of ads

TikTok is constantly striving to increase advertising transparency and create a safe space for creative expression. To this end, it takes a number of steps to protect privacy.