Once reserve for teens and their “friends,” social media has grown from a small college community to a growing opportunity for businesses. And while many companies are infusing social processes and technology into the very fabric of their processes, it is still taking some time to find its way into the corner office. After that, While America’s top CEOs from Rupert Murdoch to Richard Branson are getting more social, majority are laggards when it comes to social. Around 1.7 billion people use social media, yet only 16-30% of CEOs have a presence.
Use Social Media for Thought Leadership
When done well, social media can also help to boost your reputation and establish your personal brand. After all, your clients and prospects are already South Africa Phone Number Data on LinkedIn, Twitter, Facebook and probably a few others—shouldn’t you be where they are? An opportunity to connect with professional colleagues, media, and current and potential new customers, a social media presence creates the opportunity to grow business, attract lifelong customers, generate exposure for their companies and close new deals. America’s top CEOS As consumers become more social savvy, so must company leaders.
Barriers to Jumping Into Social
Before social networks and the Internet, it was fairly easy to put clear boundaries between work and personal lives. America’s top CEOS Today, the personal and business distinction is a little blur. For many executives, the barriers to putting themselves out Aol Email List there are both personal and professional. On the personal side, there arises a common fear of the unknown. After that, Author and chief science officer for SENS Research Foundation Aubrey De Grey says the push back against cutting-edge technology is fear of the unknown and “of an irrationally conservative prioritization of the risks of change over the benefits.
