Effective communication: know the elements, examples and keys

Establishing efficient communication can seem like a big challenge, even for the most experienced manager. But, by considering its basic elements and valuable tips, we make the process easier and raise its quality. Read our post and get the information you need to take your company’s communication to the next level! Melina Pereda Nov 18,…

Communit the mysterious feature rumored for WhatsApp: What does this mean for marketers?

Guilherme Rezende Nov 18, 21 | 5 min read ‘Community’, the mysterious feature rumored for WhatsApp: What does this mean for marketers? Reading time: 5 minutes Attention, breaking news in Digital Marketing ! Recently, the XDA Developers portal identified mentions of the word Community in the internal files of the new Beta version of Whatsapp….

Who are potential customers and what kind of profile do they have?

Identifying potential customers helps you optimize your conversion strategies. Find out in this article who they are, why they are important, what types they are. How to identify them and how to attract them. Gabriela Muente Nov 19, 21 | 7 min read potential customers Reading time: 6 minutes Identifying potential customers increases a business’s…

Social Media Marketing: How to Get the Best Results on Every Channel

Social media marketing is a necessity for brands today. There is no way to stay away from the channels most used by people to interact with the world, therefore, it is necessary to know all the platforms to draw up strategies and have the best results on each of them. Giuseppe Caltabiano Nov 19, 21…

Black Friday: Customer experience should be the most important part of your social strategy

A recent study by Emplif reveals that the main objective of social commerce strategies in the B2C market is revenue generation. But that alone is not enough. Barbara Greggio Nov 19, 21 | 5 min read Reading time: 5 minutes As expect, social mia acts as an important channel for acquiring new customers. However, if…

Marketing decision making: review what every company has to consider in this process

Marketing decision-making must be structured into processes to be efficient. Ultimately, choices in this area are crucial to the performance and image of the brand in the market. Below, we will show you how to improve your marketing decisions. Vitor Pecanha Nov 22, 21 | 11 min read Discover the roadmap to improve strategic marketing…

What is presence status and how can it help increase your team’s productivity?

Talking about presence is becoming more and more common. However, companies do not always understand what this concept means and especially how to apply it to improve the routine of everyone who works there. Guest Author Nov 23, 21 | 7 min read Discover how to practice presence to improve your productivity Reading time: 6…

Branding campaigns on YouTube can now generate sales

Felipe Carrer Nov 23, 21 | 4 min read youtube sales campaign Reading time: 4 minutes A new feature has been launched for Google Ads video campaigns: advertisers can now expose their products to all video campaign subtypes , including awareness and consideration phases. This is great news for YouTube advertisers and will also help…

Digital Marketing Trends in 2022: What is Really Worth Betting On!

Digital Marketing trends for 2022 are geared towards a future of good opportunities. Considering new technologies, changes in the advertising market, social and environmental problems (that we have not yet solved) and even a new universe to explore — the metaverse. Read until the end and find out what the Digital Marketing trends will be…

Conversion funnel: know its stages, how it is different from the sales funnel and how to create one for your brand

The conversion funnel helps identify the steps a user must follow to achieve a goal determined by the brand. Gabriela Muente Nov 24, 21 | 9 min read Discover how a conversion funnel works and how to create it correctly in your marketing Reading time: 7 minutes This Digital Marketing practice helps you guide your…

Google’s new local search features can be an opportunity for your content strategy

Google has launch new features for local news searches. Develop to meet the rise of “news near me” searches, this can be an opportunity to boost Content Marketing strategies. Pro Lopes Nov 24, 21 | 4 min read Google local search Reading time: 3 minutes The pandemic has left us with a variety of new…