Blog and social media: what is the impact of both?

Social mia channels can bring several benefits to your blog strategy, not only in distributing content, but also in creating meaningful communication with your audience.

Ivan de Souza

Dec 14, 21 | 9 min read
blog social networks
Reading time: 7 minutes
Creating a blog strategy is an important element and takes up a large part of your overall Content Marketing plan . After all, your blog is the main driver of organic traffic to your website and the way you can differentiate your brand from the competition by positioning yourself as a thought leader.

However, blog strategy is much more. Complicat than defining a few topics and choosing keywords. A complete plan includes many other digital marketing components, such as SEO best practices, design and formatting elements, and social mia.

Social mia and blog strategies ne to be align

Otherwise, you’ll miss out on distribution opportunities, new audiences, SERP rankings, and more.

Not every marketing professional understands the value of working with social mia and blogging in parallel. So, this article will help you with a list of the top 10 reasons why you should do exactly that.

So, logically, that audience of followers will be interest in the new content you produce with your blog strategy. Sharing that material on your social networks. Through well-thought-out posts or immiate links after each post makes the content expos to those who are likely to read it .

If you don’t include a social plan in your. Blog strategy , you may miss out on opportunities for your posts to be view and for increas traffic to new pages. Including a plan for sharing new content on channels will give you more visibility among your audience.

You can also automate posts that share content so that when you make a new blog post, it is automatically shar on social mia for followers to see. This will help you not forget to share new content and lose potential traffic.

Reason 2: Reach new audiences
Sharing content on social mia not only list of niger consumer email connects your blog posts with your audience, but can also help you reach new audiences and increase your blog traffic . By using different techniques in your social mia distribution plan, you can showcase new content to more audiences.

Techniques to try include:

use relevant hashtags for each post;
post in groups or pages specific to your sector;
promote your posts so they appear at the top of social mia platforms.
Without planning these steps into your blog strategy, it will be a huge challenge to reach your audience with new content.

Reason 3: Improve SEO
Social mia can be us to improve SEO, benefiting your positioning in search engine results pages . This allows your content to be found more easily in search engines.

You can also use social mia as a way to test how

your new types of content resonate with your audience. By checking analytics and reports to see what actions followers take when you share new topics, you can monitor their reactions and responses.

If you’re getting few reactions and low click-through rates. You can evaluate whether there’s room for improvement or ways to create strategies to get more traffic to your content.

Reason 5: Improve the quality of your blogs
Social mia not only helps you see the success of your blogging strategy, but it can also help you gain insights into the quality of your 52 inbound marketing statistics every professional should know content . If you notice that your social followers or new traffic is mostly coming from social mia and they are clicking on your links but are quickly leaving the page, something is not right.

It may be that your content doesn’t exactly answer the question you ask in the title or isn’t of sufficient quality to retain readers. In any case, you’ll know that there’s something you ne to change.

A Fresh Essays specialist advises trying new cmo email list alterations and updates to see if your numbers improve.