- Last 48 hours for your favorite recipes ! [Heura Foods]
- You still have time! Your gifts for the Three Kings are here [Planeta Huerto]
- [BREAKING NEWS] Black Friday! 25% OFF on everything [Ferry’s]
- 3 months of Premium free. Last warning. [Spotify]
- ? Breaking news is not synonymous with late [UNICEF, uses the sense of urgency with a friendly tone]
Shortage
These examples of topics are also based on FOMO, with the particularity of focusing on remembering that the stock of a product or service is limited:
- Paris is in high demand in November [Airbnb]
- 150,000 tickets for less than €49! [OUI SNCF]
- Last 3 spots for the SEO workshop!
- They take them out of my hands…
- These opportunities are flying by… [Iberia]
- DISCOUNT CODES CREATED BY MISTAKE [Santafixie]
- Flash sale until Tuesday: tickets from €29 [Renfe+SNCF]
- I have saved you a spot for the free class [Javi Pastor]
- One of your favorites is no longer published [Idealista, combines scarcity and personalization]
Intrigue
Brevo AI- powered subject line suggestions .
Some of the best subject lines are those that manage to generate curiosity in subscribers. In the subject line of these emails, you don’t know what the content of the email will be. What a mystery…
- Tonight we fly to… [Flybondi]
- This bargain ends in 3 days [Heura Foods]
- Things happened that we want to tell you about on LinkedIn
- 24444
- Does modesty get the better of you?
- I offer 1500 euros to 5 people
- You don’t have to be Elon Musk
- Why haven’t you taken the step yet?
Ask
Brevo AI- powered subject line suggestions .
Asking a question in the subject line of an email chinese overseas europe database can appeal to a variety of persuasion techniques, not just curiosity. The first instinct of the human brain when reading a line of questioning text is to answer the question and interact with the brand.
- Do you want to earn up to 5000 extra Avios this month? [Iberia, sense of urgency]
- Are you still making these mistakes on LinkedIn? [Provocation, which is a variant of surprise]
- What if your worst competition was yourself?
- How can we improve the support we offer? Revolut, invite to a survey]
- Ready for your trip? [Blablacar, custom email subject]
- What renovations can be done with the help of European Funds? [Fotocasa, relevant information]
- Do you have your contact list ready? [Brevo, spark curiosity]
- Why wait for the new year, Maria? [Busuu, sense of urgency]
- Are we going to the Cordillera? It depends on the Andes [Flybondi, uses a question to introduce a wordplay that generates surprise]
- Can you answer our Community this approach is particularly useful question? [Prestashop]
- More time for sales and less for administration? [Salesforce, to present an ebook]
Figures and lists
Numbers and list announcements in the subject of an email add concreteness and help you anticipate the content of the message. Sometimes, they can be combined with special characters to make them more visible. These types of subject lines are ideal for structuring information concisely and highlighting relevant data.
- Acer – Four ways to avoid phone and chat scams [McAfee]
- Go from 40k to 80k with a one-person business [Freelance stuff]
- Free Webinar: Discover ee leads the 101+1 Megatrends for 2025 and get a free eBook [IEBS]
- 2 days to get started: Growth strategies and digital marketing
- Three tips for taking better photos with your mobile phone [Fairphone]
- Five easy steps to send your first envelope [Docusign]
- Japan in 15 days [Lara González]
- 2 months of Premium for €0 to listen to music offline and much more [Spotify.
