Conversion funnel: know its stages, how it is different from the sales funnel and how to create one for your brand

The conversion funnel helps identify the steps a user must follow to achieve a goal determined by the brand. Gabriela Muente Nov 24, 21 | 9 min read Discover how a conversion funnel works and how to create it correctly in your marketing Reading time: 7 minutes This Digital Marketing practice helps you guide your…

Google’s new local search features can be an opportunity for your content strategy

Google has launch new features for local news searches. Develop to meet the rise of “news near me” searches, this can be an opportunity to boost Content Marketing strategies. Pro Lopes Nov 24, 21 | 4 min read Google local search Reading time: 3 minutes The pandemic has left us with a variety of new…

After all, how to make money with Digital Marketing? Learn now!

With digital transformation and the rise of the online audience, job opportunities are increasing every day. But many people still doubt that Digital Marketing makes money. Ivan de Souza Nov 25, 21 | 5 min read How to make money with digital marketing Reading time: 4 minutes In the era of digital transformation and with…

Google doesn’t understand languages, it understands people: 4 lessons in digital internationalization from an SEO perspective

Valentina Giraldo Nov 25, 21 | 15 min read google understands people Reading time: 11 minutes Going global is such a big task that we constantly associate it with companies with big financial muscles and lots of processes in between. And despite their complexity, there are still companies that insist on being global or that…

Instagram announces 60-second Stories and may become a TikTok copycat

Rodrigo Martins Nov 30, 21 | 8 min read instagram stories 60 seconds Reading time: 7 minutes Instagram has become a kind of wild card for Facebook (oops, Meta; sorry, Zuckerberg!). The company could now consider the service as a TikTok killer. This is not something new. Instagram has also tried to “kill” Snapchat and…

SEO for Fintechs: How to position your brand at the top of Google and stand out in the financial market

SEO for FinTechs is a way to increase organic traffic to your website and make your brand more trustworthy. In the financial sector, that credibility is essential for brands to attract potential customers and close deals online. Edgar Higuerey Nov 30, 21 | 10 min read Discover how to create a perfect SEO strategy for…

Digital Marketing for Beauty Salons: Step by Step to Get Started Today

Digital Marketing for beauty salons is one of the most efficient strategies for those who want to expand their presence in the market. But it is also a challenge, as it requires a lot of planning and organization. Ivan de Souza Dec 1, 21 | 5 min read Digital Marketing for Beauty Salon Reading time:…

The Top 7 Digital Marketing Questions Everyone Has (And Their Answers)

Digital Marketing questions do exist and it is totally understandable that this happens because it is a crucial and widely used concept today. Therefore, it is necessary to demystify the term and show exactly how it works and what benefits it generates. Ivan de Souza Dec 2, 21 | 8 min read marketing questions Reading…

Chatbots are not an option for stressed customers; most prefer hybrid care: automated and human

A study by the Journal of Marketing indicates that chatbots can be a factor in the success or failure of a brand, in other words, a double-g sword. Kamila Dantas Dec 2, 21 | 5 min read chatbots customer experience Reading time: 5 minutes Chatbots have a negative effect on a company’s image when customers…

How to use Storydoing to boost your business story

Rock Content Writer Dec 2, 21 | 7 min read storydoing Reading time: 6 minutes Audiences remember stories more easily than marketing messages that seek to sell them something. In that sense, storytelling has been a fundamental part of successful marketing for many years. Nowadays, there is a new interesting method to consider: storydoing ….

Marketing and Accounting: Check out 7 reasons to do both!

Digital Marketing and accounting is a fundamental combination for those who want to remain relevant in a competitive market, but many professionals are still unaware of the reasons that justify investing in the area. Ivan de Souza Dec 3, 21 | 5 min read marketing and accounting Reading time: 4 minutes Beyond offering quality service…