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Columnists , Marketing , Sports Marketing Lucia Laisa July 24, 2024 Table of Contents[minimize/expand] ⇾ Sports marketing: plan your moves ⇾ How to lead a market using a sporting event? ⇾ Sports marketing: the winners Audio columns: In this section you can listen to the column ⬇ When we talk […]

Columnists , Marketing , Public Relations Felipe Reyes July 25, 2024 Table of Contents[minimize/expand] ⇾ What aspects should we, as a company, take into account in our PR strategy? ⇾ The challenge? Professionalizing public relations Audio columns: In this section you can listen to the column ⬇ We find ourselves […]

Columnists , Marketing , Sports Marketing , Trends Roberto Baez July 26, 2024 Table of Contents[minimize/expand] ⇾ Mexico and the Olympic Games ⇾ Realistic expectations for the Olympic Games? ⇾ Is it worth getting on the Olympic boat? Audio columns: In this section you can listen to the column ⬇ […]

University Columnist , Brands , Marketing University Columnist University of Communication July 30, 2024 Table of Contents[minimize/expand] ⇾ The call of personal branding ⇾ Strategic marketing and collaborations ⇾ Presence at events and sponsorships ⇾ Innovation in product and flavor ⇾ The influence of viral content Audio columns: In this […]

Columnists , Brands , Marketing Pilar Becerra August 2, 2024 Table of Contents[minimize/expand] ⇾ Futurism ⇾ Experiential Stores ⇾ Futuristic Sustainability Audio columns: In this section you can listen to the column ⬇ Hello, community! Can you believe we’re already over halfway through the year? With the summer season in […]

Columnists , Marketing Astrid Sotomayor August 6, 2024 Table of Contents[minimize/expand] ⇾ Crisis communication objectives ⇾ Some examples of crisis communication: ⇾ 7 key elements of crisis communication Audio columns: In this section you can listen to the column ⬇ What is crisis communication? Crisis communication is a set of […]

Columnists , Legal , Marketing , Business Kair Arafat Vela Mesa August 6, 2024 Table of Contents[minimize/expand] ⇾ Own constitution ⇾ The object that does not object to it ⇾ Legally, what is it eaten with? ⇾ Limited outsourcing ⇾ Self-imposition Audio columns: In this section you can listen to […]

Monserrat Rodriguez August 7, 2024 Table of Contents[minimize/expand] ⇾ Break it down: The origin of breaking ⇾ Is breaking the same as breakdancing? ⇾ Pause, so it’s moving away from its origins now that it’s an official sport? ⇾ Marketing in the dance battle ⇾ Conclusion: A world with the […]

Hector M. Meza Curiel August 8, 2024 Table of Contents[minimize/expand] ⇾ The new reality of B2B: differentiation, personalization and humanization ⇾ Towards a balance between lead capture and brand image Audio columns: In this section you can listen to the column ⬇ Typically, B2B companies have operated their marketing strategies […]

University Columnist , Marketing University Columnist University of Communication August 13, 2024 Table of Contents[minimize/expand] ⇾ The invention of the printing press: the marketing of ideas ⇾ The role of marketing in the church Audio columns: In this section you can listen to the column ⬇ When we think of […]

Brands , Marketing SM Publishing August 20, 2024 Project evaluation is a crucial component in the world of marketing, as it allows for identifying and measuring the results and learnings from strategies. Through rigorous analysis, campaigns can be assessed based on their creativity, execution and results, which contributes to raising […]

Astrid Sotomayor August 20, 2024 Audio columns: In this section you can listen to the column ⬇ Sports sponsorship is one of the most lucrative businesses for brands. The number of people who receive an advertisement or print is impressive. Of course, the price to pay is not cheap. In […]