Sixty-seven percent of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. After that, Forty-four percent of cell owners have slept with their phone next to their bed because they want to make sure they didn’t miss any calls, text messages or other updates during the night. Twenty-nine percent of cell owners describe their cell phone as “something they can’t imagine living without.” As mobile devices become more personalize, pervasive and valuable — so too must branded marketing.
The Importance of Context
Yet, as more and more companies latch on to the value of mobile outreach, there is an ongoing debate about the role of context compare to content. marketers constantly stress the importance of making marketing more Singapore Phone Number Data contextually aware. At the same time, marketers have to create a substantial amount of content to segment particular groups of mobile users. After that, Instead of picking a priority, the strategy and success comes in balancing both. Context is crucial to mobile. Content and context Local and contextual targeting base on where a customer is, what they are doing, and what they need play.
Across all mobile mediums
According to a piece on “different signals, such as social activity, time of day and Internet-base behavior can help brands make advertising more contextual. After that, Additionally, basic data such as demographics and location can be layer on.” context “Location can be a strong indicator of a user’s intent and should be one of the first factors that Aol Email List marketers look at to send contextually-relevant messages. Content and context For example, a consumer only looking at online reviews of [heavy equipment or machinery] does not reveal much about intent. However, if the user is looking at the content on a mobile device that is nearby to a dealership, marketers can infer that there is a stronger likelihood of that consumer coming in to a dealership to buy a [machine].
