Conversion funnel: know its stages, how it is different from the sales funnel and how to create one for your brand

The conversion funnel helps identify the steps a user must follow to achieve a goal determined by the brand.

Gabriela Muente

Nov 24, 21 | 9 min read
Discover how a conversion funnel works and how to create it correctly in your marketing
Reading time: 7 minutes
This Digital Marketing practice helps you guide your actions efficiently towards the results you expect to obtain.

In this article, we tell you everything you need to know about the conversion funnel, how to create it, the best strategies you can use at each stage of the funnel, and we show you the difference with the digital sales funnel. Join us!

What is the conversion funnel?

What is the difference between a conversion funnel and

Why should we use a conversion funnel?
What are the stages of the conversion funnel?
How to create an effective conversion funnel in 3 steps?
Digital Marketing Strategies for Each Stage of the Funnel
Recommendations to take into account in your funnel
What is the conversion funnel?
The conversion funnel, also st. pierre and miquelon email list 100000 contact leads known as the conversion funnel, is a methodology used in digital marketing to try to determine the steps a user has to follow to achieve a goal.

This objective, i.e. conversion , can be, for example, downloading relevant material or registering for the next webinar.

The conversion funnel will help you identify the flow of users who access your platform and progress until they achieve the determined objective, so that the process of generating business opportunities can be increasingly optimized .

What is the difference between a conversion funnel and a sales funnel?
Despite the great similarity, the conversion funnel is not the same as the sales funnel , although in many cases it is common to use them as synonyms.

When we talk about a funnel or conversion funnel, we are referring to an objective that is not necessarily a purchase, but rather just an action.

The sales funnel includes the path a user follows from their initial contact until the purchase is made .

On the other hand, the conversion funnel includes the user’s path from their first contact to the conversion, that is, the objective proposed by your business , which can be any action within your website or blog.

As you can see, they are two similar concepts

The difference between the conversion funnel and the sales funnel is that in the first the objective is not the sale itself, while in the second it is.

Why should we use a conversion funnel?
Basically, a conversion funnel helps you 52 inbound marketing statistics every professional should know  direct your actions on your website or blog towards the results you are looking for. It allows you to make a plan so that you can achieve more and more conversions.

Check out some of the most important reasons:

You simplify the user’s path to conversion, which means you optimize your work to achieve faster results;
Your blog or website will be built to generate conversions . All your actions will have the goal of conversion in you understand your users better and cg leads can use