The buyer persona also discovers the channels that your target audience uses most to obtain information, talk to friends and interact with brands .
It is on these channels, then, that you must be present to communicate with buyer personas.
Establish Content Marketing Guidelines
Personas play a key role in Content Marketing. They raise the main questions and needs of the public. And each personal question can become an agenda for blog posts or social media.
Therefore, content seeks to solve these anxieties throughout the purchasing journey and lead consumers from the top to the bottom of the sales funnel
Defining the best language and tone of voice
In addition to guiding the guidelines, buyer personas also serve to direct the language and tone of the content.
After all, it is essential to communicate as well as thailand phone number data possible with our leads. There is no point in using a formal tone of voice if your audience is young and informal, for example.
This applies to any consumer touchpoint . Paid media campaigns , for example, require you to define an audience to filter who you want to reach.
But it is the buyer personas who will help you build the message of these campaigns, with the appropriate language and tone.
Optimize the user experience on the website
As we saw earlier, the origin of buyer personas comes from interaction design. Today, they still play an important role in design, especially in the area of User Experience (UX) .
In this sector, in addition to raising the behavioral profile, the buyer persona helps to understand how the user uses the site, where they come from, how they navigate, what content they are looking for, among other things.
Designers and developers therefore optimize navigation, layout and functionality to best meet user demands and thus deliver the best experience.
How to create your buyer persona?
Okay, so we’ve seen what a buyer persona is and what it’s used for. But now comes the question: how do you build one for your brand? That’s what we’re going to see now.
Creating buyer personas is a process. You can’t just go out and describe someone you think represents your customers.
You also cannot fall into the fallacy: ‘I already know my clients’, because our perceptions can deceive us.
To fulfill their function, buyer personas must be the result of research, analysis and construction .
Basically, we must follow these five steps:
- collect customer data;
- ask these customers questions;
- analyze the collected data;
- structure the buyer persona;
- share the buyer persona with the team.
Below, we will detail each step and clarify any seo authority allows us to improve questions that may arise along the way.
1. How do I collect customer data to create my buyer persona?
The first step in building a buyer persona is when mobile lead researchers collect data for their studies, so here’s what you need to do first: collect customer data .
Good data collection begins with good research planning, which involves defining objectives and target audiences and constructing the collection instruments ( a script of interview questions , for example).
The objective of the research is now clearer, right? To find out the profile of your company’s customers . Of course, you can have other objectives, but that is usually the main one.
You can also include other customers and prospects, but it’s important to focus on those who have already purchased from your company and realized the value of your product.
To conduct research, you can combine different methods and instruments, which provide a complete view of your object of study: the customer profile .
