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While ZoomInfo remains a leading B2B sales intelligence platform, several strong competitors have emerged in recent years. Here are the top 10 alternatives and competitors to consider in 2024:

1. Apollo.io

  • Key Features: Comprehensive database, AI-powered lead scoring, email verification, and integration with popular CRMs.

2. LinkedIn Sales Navigator

3. UpLead

  • Key Features: Global database, real-time updates, company and contact information, and integration with popular CRMs.

4. Cognism

  • Key Features: AI-powered lead generation, intent data, email verification, and phone number lookup.

5. LeadIQ

  • Key Features: Contact Mom List information capture from websites, email verification, and integration with CRMs.

6. SalesIntel

  • Key Features: Intent data, firmographic data, and integration with popular CRMs.

7. DiscoverOrg

  • Key Features: Comprehensive company and contact information, organizational charts, and industry insights.

8. Salesforce Sales Cloud Einstein

  • Key Features: AI-powered sales insights and recommendations, integrated with Salesforce CRM.

9. HubSpot Sales Hub

  • Key Features: Suite of sales tools, including contact management, email marketing, and sales analytics.

10. Gong

  • Key Features: Revenue intelligence platform that records and analyzes sales calls.

Factors to Consider When Choosing an Alternative:

  • Database Coverage: Ensure the platform covers your target market.
  • Data Accuracy: Verify the platform’s accuracy and reliability.
  • Features: Evaluate the features that are most important to your sales team.
  • Pricing: Compare pricing plans and value offerings.
  • Integrations: Consider how well the platform integrates with your existing tools.

By carefully evaluating these alternatives and considering your specific needs, you can find the best B2B sales intelligence solution to support your sales efforts.

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