Email marketing automation: 3 tips to get started [EBOOK]
According to Zendesk’s Ultimate Guide to Sales Email Automation , available at the end of this article, 78% of customers expected follow-up from sales reps marketing automation .
However, many teams don’t have enough people to handle the volume of messages. Automating emails can help you save time on repetitive tasks and cultivate the relationships that really matter.
Personalize interactions with each person
Email marketing automation allows you to generate relevant conversations that are aligned with the needs and desires of each potential client. And this type of special treatment is a real expectation: 9 out of 10 consumers cambodia telegram phone number list find personalization attractive, according to a study by Statista .
According to a study by Nucleus Research , marketing automation can increase team productivity by 20% . This figure certainly includes sales emails, which aim to nurture leads and generate conversions, for example.
4. Make communication scalable
Your business black friday: customer experience should be the most important part of your social strategy will grow and you need to be prepared to sustain that change. Email marketing automation allows you to send a high volume of messages without losing the human and personal touch, which is essential to ensure customer loyalty .
3tips to improve your sales email
In Zendesk’s Ultimate Guide to Sales Email Automation , we’ve provided some tips to help you get the most out of your automated emails. We’ve selected three to inspire you!
1. Get to the point
The average consumer has an attention span of eight seconds.
2. Use contractions
Colloquial English language like “you’re” instead of “you are” humanizes emails and makes them sound less robotic.
Avoid using phrases like “I wanted,” “We think,” and “I tried.” Leads aren’t interested in knowing what your gain was, they want to agb directory know what their benefit is. Avoid talking about yourself and focus on offering something of value to the recipient. Otherwise, what’s the point of the interaction?
Start automating your emails
Writing personalized emails for each lead in your pipeline is a tedious and time-consuming task.
An email marketing automation tool can help you do this at scale without sacrificing quality or personalization. All you need to do is understand automated email best practices and implement a strategy to implement them.
With this eBook , you will learn how to use an email automation tool to structure an interaction process specifically designed to save time, make messages consistent, and connect with leads at the exact moment they are ready to make a purchase.