It’s not just Google and other search engines that help to attract evergreen content to your site. Social
media is also a valuable channel for this type of content.
Faced with this information, you may be wondering:
“If social media is known for real-time interaction, how can it help spread content with no shelf life?
Shouldn’t it only post the latest content?”
The answer lies in the importance of building an audience on social media.
One of the best practices for building that audience is to maintain a frequency of publications .
Profiles that appear to be abandoned, rarely publishing new content, will hardly be able to grow and
gain public engagement .
It is true that social networks have different characteristics in relation to content and interaction with
the public, but in all of them, it is important to comply with a minimum frequency of publications per day.
And that’s where evergreen content comes in. Since it’s perennial , it can be reposted from time to
time, at different times and days of the week.
This tactic has everything to do with the “real-time” nature of social media, as it reaches people who
may not have seen your previous posts because they weren’t online at the time.
Result: you attract more visitors to your page!
Promoting an article 4 times, on 4 days of the week and at 4 different times, with some distance
between the dates so as not to tire the public, is an excellent tip to start structuring your social media
publishing calendar .
Over time, you can test different schedules and frequencies, evaluating the results and adjusting your
strategy to work best for your audience.
How to come up with evergreen content ideas?
The main characteristic of evergreen content europe cell phone number list is that it remains current
for a number of years. But with so many behavioral changes and new technologies, how can we find
patterns that last?
Again, the first example we can give is this article you are reading.
We know that more and more companies in Latin America are increasing their investments in
Content Marketing.
To do so, you will surely need to understand and produce evergreen content. Thus, we are confident
that this article will remain relevant and current for a long time to come.
That same logic can be applied to the segment your company serves to come up with evergreen content ideas.
There are two main fronts of perennial content: conceptual and practical.
Have you noticed that the name of this section is “how to come up with evergreen content ideas?” This is another example of practical content that doesn’t get old!
For both conceptual and practical topics, list posts also have high potential to become evergreen content.
Check out these real examples from our blog:
- 49 SEO Tools You Can Use To Reach The Top Of Search Engines With Precision
- 7 Tools to Test Website Speed and How It Impacts Your Online Presence
- Learn about 5 types of interactive content and the benefits they bring to a digital strategy
Once again, what counts is to let your creativity run wild.
And to finish this block, we leave you with a special tip. When opting for practical content, you
have to pay attention to the content that includes the steps to use a tool , since these can
also change over time.
Even if your content remains current, it may be necessary to update the images and step-by-step instructions from time to time.
Building an evergreen content library
When you’re in doubt about the affiliate marketing meaning of a word, you’ll most likely look it up in a
dictionary or (of course!) on Google.
Sometimes you know more or less what it is about and you have even written it or said it at some
point, but when in doubt, it is worth confirming, right?
Now, think about the main terms and concepts related to your segment.
- What do they mean?
- How would you explain each of them to a non-specialist audience?
That’s it, you’ve just built an evergreen content library! Each of those terms can become a blog post,
an ebook, or an infographic .
Check out our example here on our blog. There are several concepts that have everything to do with
our segment: blogs , marketing , digital marketing , inbound marketing , social media , among others.
Each one has the potential to become evergreen content and that’s exactly what we did!
Extra tip: start with a glossary!
If you don’t know where bonaire businesses directory to start, here’s a special tip: your first post can be a glossary.
In it, you gather the main terms in your segment and quickly explain what each one
means . This glossary will be your first evergreen content!
From there, you pick the terms that have the most potential to become a full-blown post topic and get
to work! You now have several ideas for new evergreen content.
Oh, and don’t forget: as you publish new content, go to your glossary and add a link to the full post,
for anyone who wants to know more about it.