Loading speed is the first thing people pay attention to when visiting websites. If they have to wait a long time for all the elements of the page to be displayed, they may leave it and find another resource, which may belong to your direct competitors. In addition, visitors pay attention to the responsiveness of the interface.
The above mentioned user experience can be called website performance. It not only affects the attitude of regular visitors but also plays an important role in ranking.
Its importance cannot be overstated. For this reason, everyone from online resource owners to web developers should be familiar with the various factors that affect website performance.
What is website performance?
Website performance primarily refers to page loading speed. It also indicates usability, interactivity, and reliability of the resource. A well-functioning website can strengthen your brand image and create an excellent user experience. All this contributes to a higher position in the search engine rankings.
Website performance is the main thing a user notices after visiting a website. The first impression largely determines the visitor’s decision europe cell phone number list to make a purchase or leave contact information.
If you want your website to be fast and user-friendly, you need to constantly work on improving performance through optimization.
The Importance of Website Performance
User experience
A slow and clunky website leaves hubspot esittelee videoominaisuuden alustalleen a negative impression on visitors, which will affect your business. Fast loading speed and performance improves the User Experience (UX) and helps you be remembered. Good UX design also helps increase conversion rates.
User Engagement
Website performance has a big impact on it, as it determines the level of satisfaction and interest of visitors. People quickly leave slow pages. At the same time, fast-loading resources easily hold users’ attention at first glance.
If a site consistently provides a positive experience, visitors will want to spend more time on it and explore more pages.
Conversion rate
The performance of an e-commerce website is closely related to its conversion rate. Fast loading pages often encourage users to make a purchase online rather than in a traditional store. Even a small increase in speed can have a big impact on a potential customer’s decision.
Ranging
All of the above points play an bw lists important and direct role in the visibility of your website in search results. Page loading speed on both personal computers and mobile devices is a determining factor in Google’s ranking algorithm. Thus, it can be said that the performance of a website directly affects its ranking in search engines.
Website Performance Metrics
The speed of your website is determined by a number of metrics, also known as Core Web Vitals. Here are some of the most important aspects that affect page loading speed.
1. Loading time
This is the most common metric used to evaluate the speed of a resource. It indicates the time it takes for all the elements of a site to load from the moment someone tries to visit it. The ideal indicator is considered to be 2 seconds or less – this is enough to prevent visitors from leaving the page.
2. Rendering time
Page Render Start Time is the time before the browser’s “white screen” period ends, when the page begins to render. It may take longer for all elements to load, but fast rendering helps retain visitors.
3. TTFB (Time to First Byte)
TTFB (Time to First Byte) is a metric that reflects the time it takes to receive the first byte of data from the server in response to a web page request. The ideal TTFB value is around 200 milliseconds, which is quite achievable when using HTML document caching.
