Free resources, invitations or lead magnets are one of the best digital marketing practices to promote a brand among potential customers. These subject line examples combine anticipation with curiosity . They are used mostly in B2B email marketing :
Webinar: The performance of our euro funds in 2024 in detail [LFM]
- [New Webinar] What and how to measure your marketing strategy—with the help of AI! [HubSpot]
- Get ahead of 2025 with our gay travel guides [Misterb&b]
- I answer your AI questions live [Miren Agirregomezkorta]
- A surprise gift + resources to boost your sales during the holidays [Brief]
- CX Trends 2024: Save your time for Zendesk’s exclusive livestream
- Invitation to experience the Gold Lottery live [Red Cross]
- [Report] How to give consumers chinese overseas canada database what they want [Mailgun]
- Download your free copy of Gartner® Magic Quadrant™ 2023 for Digital Commerce Platforms [BigCommerce]
Call to action
All email marketing campaigns aim to get the contact to take action beyond opening the email. Sometimes, the best subject lines are those that get straight to the point with an imperative verb. It’s an effective way to combine urgency and anticipation :
- ACTION REQUIRED: Your inactive website will be deleted in 3 days [Webnode]
- Come back with this HIGH promo! [Flybondi]
- Bakeries you should try [Too Good to Go]
- Get your 2025 marketing calendar [Brief]
- Don’t miss the summer SALES![Yves Rocher]
- Put on your flip flops and try these plans! [Groupon]
- Morocco: help us to help [ENG]
- ⚠ Confirm your personal data
- Book and try Megavolotea for free for 30 days [Volotea]
Custom
These examples are meant to demonstrate that sending a personalized message in the subject line of an email is about much more than just the increase may even be greater including the recipient’s name. A good personalized subject line can reference previous interactions or user preferences . There are many ways to address a recipient personally:
- A trip for your 2024 [Vueling]
- Elena, let’s detect lies! [Amnesty International]
- Pedro: your list of unforgettable destinations [Iberia]
- Don’t forget your search in Santiago. There are prices as low as US $50! [Booking]
- Seven years together! We have an anniversary gift for you [World of Warships]
- Your review is helping other users [Google Maps]
- This €10 discount was waiting for you [Blablacar]
- And you, why are you a Teamer? [Teaming]
- Recommendations ee leads tailored to you, Pablo [Just E
-
- Major update in Perplexity
- The best gluten-free restaurants of the year [Celicidad]
- This is how AI is helping solve global problems [AI for everyone]
- Loyal customers? Find out how in August [Brief]
- China’s chip self-sufficiency is a Western problem. Or perhaps a solution [Xakata]
- Paying for a house that no longer exists [Solidarity with La Palma, uses the persuasive technique of contrast to raise awareness.
