It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Update. Google’s aim with this major update is to further optimize search results for its users.
We’ve been talking about this for some time now, anticipating the official confirmation of another update. Over the past few months, SEO professionals have shared concerns about drops in positions on the SERP, which directly affected website traffic around the world.
The August 2023 update is still rolling out and is expected to take around 2 weeks in total to be completed
How did the new Core Update affect Rock Content
However, if it weren’t for our contingency plan, the results would certainly have been worse. How did we do it? By listening to Google itself!
Since the first update of this year, from Argentina Mobile Number List mid to late March, there has been a noticeable significant shift in the SERPs. This movement started to impact sites even more intensely from April 2023, along with the review update also in April.
With this, we faced the challenge of checking some important points: assessing the quality of information in our articles and gauging how helpful the information was.
From there, we initiated a task force to update old content with outdated information, which could have been delivering a negative user experience.
How to Prepare for Googles Algorithm Updates
Consulting Google itself about SEO updates is the most important point. Unfortunately, there’s a culture in the SEO field where most professionals don’t consult the primary source about these changes!
Preparing for these updates should happen both AOL Email List before and after they become official! Waiting for Google to officially launch an algorithm before understanding what you should do is a waste of time and can certainly harm your site.
Pay attention to all updates, even the smaller ones; monitor SERP volatility and follow Google’s official profiles that discuss these matters, such as Google Search Central, for example. Also, whenever you have doubts, check how to create content that truly benefits your audience
