A good meta description can greatly help search engines understand the content of your page and encourage searchers to click and visit your website. table of contents What is a meta description? Meta description example Google rewrites meta descriptions Meta descriptions and search snippets Why are Google’s guidance meta descriptions important for SEO? What is the recommended or ideal length for a meta description? 7 tips and best practices for meta descriptions 1. Investigate competitor sites 2. Create a customer journey 3. Leverage your brand’s unique tone and style 4. Include keywords your audience is actually searching for 5. Leverage trends in social headlines 6. Target specific search intent 7. Revamp meta descriptions of old content Examples of good meta descriptions.
According to the World Wide Web Consortium
An international organization that defines HTML standards , there are three qualities of meta descriptions. The three qualities of an effective meta description are: Users can Korea Telegram Number Data enter any text they want ge. The summary must be suitable for use by search engines. Only one meta description can be used per web page. Google rewrites meta descriptions Snippets in search results may include the webpage’s meta description, or Google may choose specific parts of the webpage to display. According to Google’s guidelines , Google will only use meta descriptions if the content is accurate. on the accuracy of your meta description, Google may change the entire content of your meta description .
This is not a new specification
Google has been automating this process for years. According to this 2020 study , Google rewrites meta descriptions 70% of the time. If this is true, does it mean that publishers Cambodia Phone Number List are not creating accurate meta descriptions. Meta descriptions and search snippets Some people confuse “meta descriptions” with “search snippets. Meta descriptions are HTML tags that you can manage yourself. You can create and optimize your own meta descriptions. A search snippet is a descriptive text that Google displays about your website. Why are meta descriptions important for SEO? Meta descriptions are not used as ranking factors .
