Google’s new local search features can be an opportunity for your content strategy
Google has launch new features for local news searches. Develop to meet the rise of “news near me” searches, this can be an opportunity to boost Content Marketing strategies.
Pro Lopes
Nov 24, 21 | 4 min read
Google local search
Reading time: 3 minutes
The pandemic has left us with a variety of new digital behaviors as a side effect. Now, when users want something, they want it at the moment and in the most accessible way. Google Trends has shown that searches for “news near me” have tripl over the past five years worldwide.
According to the research platform, the new local search
improve the visibility of local news;
helping small mia companies make money;
raise more awareness about what is happening in a particular region.
While this is a great list of palestinian territories consumer email opportunity for all local newspapers, it can also be the beginning of something much more significant for Digital Marketing , especially when it comes to content creation.
Keep reading!
What has chang with these new Google features?
What do local search features have to do with Content Marketing?
How to improve your content marketing strategy for local searches?
What has chang with these new Google features?
Before we dive into the details of what’s chang, it’s critical to highlight that this update isn’t just about local SEO improvements .
Local SEO work remains a fundamental long-term practice for those who want to appear at the top of search results in their area without having to invest money in it.
These new news features put local publishers in the spotlight, creating a real-time macro view of what’s happening in the user’s area.
Carousel of local news
From the broad to the local
Another feature that this update brings is the ability to transform a broad search term into more limit results relat to the user’s area. For example, if you search for football, instead of showing you only national results, local results on that topic will also be add to the list.
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What do local search features blog and social mia: what is the impact of both? have to do with Content Marketing?
This new Google feature for local news is an offshoot of the COVID-19 news hub , launch last year out of a ne to provide a reliable source of news about the pandemic.
Having a website page display as a search result for the COVID-19 news hub automatically meant that the page was accurate and trustworthy. In that sense, publishers start to improve the quality of their content, adding more relevance to the information provid. That practice help those portals become authorities on COVID-19 issues.
Following in the same footsteps, local cg leads news websites are about to take center stage. And those sites that are built with the best Content Marketing practices will reap the most rewards.